There are thousands of apps available on both iOS and Android stores but is your business one that really needs an app?
With mobile devices becoming more frequent in their usage for browsing and shopping online, it might be the right time to build an app for the business. However, depending on what your business is, it may not warrant building one.
Here are some things to consider when making an app for business, should you choose to make one.
What’s the budget?
A budget is important to have with any type of project that the business undertakes. Building an app is a cost that can be considerable and for many smaller businesses, there may be a need to crowdfund it or gather funds from investors to make it happen.
Depending on the complexity of the app and the mobile app developers used, can dictate how much is spent. It’s worth putting aside a few thousand to get the project up and onto its feet. Some can end up spending tens of thousands to get it right.
Decide on whether to choose Android, IOS, or both
When it comes to picking between the operating systems, some choose one or the other. There are those that choose to do both but that does mean creating an app to function on two different operating systems. That usually costs more money as a result.
A lot will often go with iOS because it seems to be the most popular phone operating system currently. It’s also considered one of the more advanced of the two. However, an Android design might be a more appropriate version for those who are looking for a more simple application. Generally, it's best to consult with professional app developers or perhaps ones in your local area to see what the best option for what you had in mind is.
Consider the developers you’ll use
When it comes to developing a mobile app, it’s important to do your research. There are going to be those developers who have basic skills and may only be able to create something average in appearance and functionality.
That’s why it’s important to make comparisons and to look online for the variety of mobile app developers available. DreamWalk is just one of many that can help businesses develop their own app on an affordable budget.
Every business app is different so this cost is typically set according to the needs and scope of the project.
Collaborate on the mobile app project
While the mobile app developers might take leadership of the project when it comes to designing and building the app, it’s important for the business to stay involved. From the branding of the app, the likeness of it to the company website, and the customer compatibility, this is all information the business needs to provide.
In order to build an app that is noticeable to that of the business, it’s important to be a collaborator. Be sure to offer regular input and to oversee the sign-off of every stage in the app’s development. That way, it means you’re more likely to get the best end result desired.
Put it out to testers for reviewing
As the app is being developed, it’s important to do A/B testing to see how responsive and effective some of its features are. It’s also worth getting the app tested by the target customer to see how they respond to it.
This can often give the business and the developers, valuable feedback that might be needed to help improve the app further. Although it can often open a can of worms, delaying the progress of the project, that delay might be worthwhile.
Make sure that the app goes through a few stages of testing to make sure that what’s being finalized and put out there for the public to see, is good enough.
Tweak any issues and focus on UX
When the feedback comes back, make sure to tweak anything that needs changing or adjusting. At the same time, there should be a strong focus on UX which mobile app developers will be able to assist with.
It’s important to involve all areas of the business, especially when it comes to those that have knowledge of customer habits and behaviors of customers typically on the site.
Building an app can prove fruitful for some businesses and not so important for others. Think about whether this is relevant to your business and follow these tips to create a great app for your customers.