Content in all of its forms can now determine business success. Most commonly, this has meant things like a focus on blog writing and eBooks which your existing in-house team probably have the expertise to create already. However, as content continues to take the marketing world by storm, video creation that typically requires more specialist expertise and equipment is also creeping up the ranks as a marketing must-have.
Of course, the returns that you can enjoy from success here makes the additional effort required more than worth your while, but what happens if your best video ideas fail to receive more than a handful of views? Suddenly, wasted time and resources can become a substantial business drain, and, while you can boost your video SEO with the help of social media sharing and transcription from companies like Scribie, those poor initial ideas may still struggle to get off the ground. That’s a problem, and it’s one that you need to overcome quickly. Lucky for you, we have a few basic video ideas that could help you do precisely that no matter what business you’re in.
# 1 - The good old ‘how to’
Tutorials have pretty much made the name of video platforms like YouTube, and these are a great place for businesses to begin tapping into the true benefits of video content. By simply coming up with a great video how-to guide that’s somehow relevant to your business (e.g. ‘how to get your garden looking its best’ for your garden tools company), you can especially benefit from great organic traffic that’s subtly drawn to the products you use throughout your video. All while disguising your advertising amidst informative, valuable content. FlexClip is a nice tool that can help you create tutorial videos easily with their templates.
# 2 - Let’s get listicle
In this age of choice, all consumers love a good list. While this is less likely to draw organic traffic, it’s therefore possible to attract new clients with an existing interest in your products through the use of a ‘top 5’-style listicle video or similar. Simply remember that these videos require a difficult balancing act to achieve unbiased reviews of competitors while letting your viewers know why your product is the best overall option on the market right now.
# 3 - Don’t forget the day in the life
The need for consumers to see the personalities behind brands is a large part of the reason why social media has become so popular, and YouTube's classic ‘day in the life’ videos provide a great way for companies to tap into that. Showing a day in the life within your office can especially prove beneficial for getting new consumers onboard, while even a more personal day in the life video provides a great and indirect way to both win consumers over, and subtly show how you use your products at home, etc.
Varied video content is no longer an option when it comes to your business. Simply make sure that the effort you pile into this purpose pays off with the help of wise video content decisions like these.