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By Lina Martinez
For a lot of people, starting a business isn’t a dream. When you’re happy with your life, you have a job that like you, and you love how you spend your time, the idea of going into business doesn’t always cross your mind. However, when you have a passion for something, you may find yourself on the verge of creating a business without really realizing it. This is definitely the case when it comes to crafting. The world of crafts and creating can be really special. It’s often something that you start as a hobby and enjoy because it’s something you love to do. You don’t always want it to become a business. However, when things start to go well, and you notice that you’re kind of on the path to building a business anyway. So, let’s take a look at what you can do to make this a success.
Create A Brand
First of all, you’re going to want to think about building a brand for yourself. You’ve got your craft and you’ve created your products, and now you need to wrap it all up in a kind of business image. Creating a brand can really help you with this. Decide on a name, think about the colors you want to use, the fonts, and the messages when you want to put across. Then make sure that you’re sticking to this set brand across everything that you produce.
Create Packaging
Next, you’re going to want to take your branding principles and create some packaging. If you use a company like Candle Makery to make your own candles, for example, you need to think about how to set your candles apart from the thousands of other candles on the market. Packaging is the first thing a customer sees on the shelf, so ultimately, it needs to be just as or even more attractive than the actual product. You’ll need the perfect candle labels to grab the eye and give vital information, all within a couple of seconds. Customers may only linger on a product for a second or two before they're drawn to the next product, but good packaging will stop them in their tracks. And that’s the beauty of creating your packaging. You can still make this very unique and tailor things to your chosen craft to really show it off.
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Create A Website
From here, you’ll want to get yourself a website set up. And this can sometimes seem like it’s going to be a bit job, but it really doesn’t have to be. You can make simple websites using Wordpress that allow you to showcase your products and even sell online too. You’ll find that the process is incredibly user-friendly, so even if you’re not great with tech you’ll still be able to sell online.
Promote On Social Media
But at the same time, you’re going to want to think about promoting and selling your products across social media too. This is a great way to build a community around what you’re doing, raise awareness of your products, and get to know what your customers want too.
Focus On Your Service
Above all else, make sure that you focus on your service. It’s easy to believe that you need to prioritize your sales process, when really it’s the customer service that’s important. By always focusing on your customer and what they want from you, you’ll find it easier to run your business successfully.
