by Zoe Zorka
Copyright strikes, cease and desist notices, and even full-blown lawsuits have come about thanks to people stealing content from one another. People work extremely hard to make sure that the content they produce is always recognized as their own, and it’s easy to see that even the largest companies have to be careful to make sure that they don’t accidentally copy other people. But what exactly makes content so valuable in the first place? Let’s explore this topic to give you a greater understanding of the value of content in the modern world.
It Takes Time To Make
Just like any craft, writing, taking photos, and making videos all take time. In a world where time very much equals money for many business owners, having people take content that you’ve worked hard to make is akin to having something stolen from you. This alone is good enough reason to protect the content you produce and is why so many people take action when the content they’ve made is taken.
SEO Value
SEO is one of the hardest elements of modern website management, with companies like Google constantly raising the bar for websites that want to be able to show their faces online. Content has a tremendous amount of value when it comes to SEO, and this makes it one of the key tools that businesses will use. If you want to work with an SEO company, it will always make sense to visit their website to see what their content is like. This will give you a very good indication of what they will be able to do for your brand.
It’s Hard To Make
Some people find writing easy, while others find it hard, but very few can write good website copy without some serious learning. Not only do you have to make sure that your writing appeals to Google, but you also have to make sure that it will be readable for humans. This can be very difficult, leaving a lot of companies relying on other people to help them with it.
Protecting Your Content Online
Protecting written content can be very difficult, but images and videos are easier. Watermarks can be used to show the world that an image belongs to you, though you need to make sure that it isn’t something that can be easily edited out. You may need to take a more active approach with your writing. Copyscape tools can be used to make sure that your content hasn’t be duplicated on another site. If you find content of yours on someone else’s platform, you can ask them to take it down before taking more serious legal action.
With all of this in mind, you should have a much better understanding of what makes content so valuable on the web. Writing, videos and images are some of the most powerful tools on the web, but you need to make sure that you are protecting what you’ve made if you’re going to get the most out of it.