Speaking the obvious, your website plays a significant role in planning SEO strategies and creating sales. But, if we look at the statistics, only 2.17 percent of website visits convert into a purchase.
Yes, you read it right! However, what’s even more surprising is that nearly 80% of people visit a website before purchasing. Yet, the conversion rate is very less.
Notwithstanding, this isn’t the case with every website. Some of the well-known companies, especially established in the business and financial hub of the US, i.e., Charlotte, do have reasonable conversion rates.
Why?
The reason is that these companies have impressive Web Design which are SEO and user-friendly. According to a survey, your site’s design is responsible for approximately 95% of visitors’ first impressions. Needless to say, when the first impression is good, it increases the chances of sales and helps create brand awareness and loyalty.
That’s why it is highly recommended to incorporate web design trends to your site to elevate the visitor experience, and using a web design agency is highly encouraged.
What are these trends? Let’s find out!
White Space
Modern web designing focuses on the concept of minimalism. Instead of adding all the design elements in one space, the emphasis is given to just one element at a time. This ensures that the visitor understands what the website is about and how it can help them.
In minimalist design, there is generally a breathing room created using white space. This space makes the site look more sophisticated and attractive. Plus, it helps the visitors to move from one element to another effortlessly and in the hierarchy.
Nonetheless, it is essential that you know how to use white space to ensure that visitors get the information they need, eventually improving the user experience.
Full-Page Header
The full-page header is one of the top predicted trends of web design of 2022. How to incorporate the header generally depends upon the company’s message and the designer's imagination. But, the most popular variation is adding a header on the left side as readers tend to focus on the left side of the website more. To complement the header, you can consider adding a quirky picture or graphic on the right side.
Nevertheless, make sure that your header includes a CTA (Call-to-action) button nearby. This type of design also ensures that the message is easy to locate and understand. The site also consists of the fun element using graphics that plays a vital role in creating a good impression on the readers.
Note: The graphic you select for the site is crucial; it should reflect your company’s message to the customers, just like your logo. That’s why the experts at Charlotte Web Design suggest seeking help from professionals. They have the right tools and knowledge about the latest trends to keep your website updated and attractive.
Dynamic Scrolling
You need not implement all the changes in the site’s design elements only. That’s precisely what this trend is all about. To put it simply, you can add different scrolling speeds in the foreground and background of your site to create a 3D illusion.
This 3D illusion will surely impress your visitors and also encourage them to revisit. To make the scrolling even more impactful, you can also consider adding video in the background. As the user scrolls down, the video will start playing, offering quality information to the user.
Likewise, this design also gives you the opportunity to use animation, infographics, and several other elements to make the site look aesthetically pleasing and descriptive.
Custom Illustrations
As you might already know, search engines like Google prefer image optimization to improve user experience (UX). Taking the same into account, you can add illustrations and graphics to your website to make it more user-friendly and attractive.
Here are some of the ideas that you can incorporate into your website:
Digital cut-out styles to create the illusion of cut-out of paper layers.
Slow change from one color to another along with gradients.
3D cursor interactions.
These are some simple ideas that you can try. Nevertheless, make sure that your company message and CTA are clear even with the illustrations. Because the ultimate aim of the site is to elevate sales.
It may be worth outsourcing your web design to a business that provides Web Design Seattle (or a location near you), for results that are sure to have a positive impact on your sales.
Bold Fonts
Vintage fonts are making a surprising comeback in the branding and advertising industry. Apart from these, bold and outlined are also in demand, particularly for creating wordmarks (or letter marks) and landing page headings.
Using these fonts ensures that the user gets the company message while adding a fun element to the site. Many brands used the Hocus Pocus movie font for the Halloween season as a way to connect with their audience.
However, make sure that the typeface suits your brand, target audience, and company’s objectives. Also, restrict yourself from using very fancy fonts. Rather focus on using easy-to-read fonts, especially for the body text. After all, the readability of your website is crucial for better UX.
Tip: Talk with your website designer as they can suggest a good font that suits your brand and its message. Nonetheless, if you are in doubt, you can go with a sans-serif font.
Color Trends In 2022
Every year a new color dominates the website design. In 2019, the color was Living Coral; in 2020, it was blue, and for 2021, Ultimate Gray.
Using the trending color for your site can help in improving brand awareness and retention rate. It is because trending colors have a significant impact on the user's mind. Or, you can also say that taking into consideration color psychology improves brand retention and ensures the message is delivered clearly.
Some colors often used are:
Soft and cool colors such as teals, blues, and grey. These are generally used for background and information.
Bold and warm colors such as oranges, reds, and greens. These are primarily used for the call-to-action.
So, make sure you pay attention to the color trend of 2022 and beyond and design your site accordingly.
Wrapping Up!
These are some of the web design trends that you should consider implementing in your sites. These will surely help in grabbing the attention of visitors and improve their experience. For better results, you should work with professional web designers to understand your requirements and your target audience’s expectations. Thus, they can help turn your imagination into reality.