by Sharon Jones
No-one is going to pretend that the internet hasn’t played the most transformative role when it comes to marketing in the past few decades. However, people do run the risk of getting a little too single-minded in their pursuit of all those shiny analytics. If you get trapped by the web, you may miss many of the benefits of traditional marketing campaigns that can help your business truly grow.
Give them a call
There’s no denying that, when done wrong, phone marketing can be more of an annoyance to your potential consumers than not. Cold calling is often associated with ambulance-chasing businesses that follow bad leads. However, it doesn’t have to be that way, at all. For instance, with ringless voicemail drops like from https://www.slybroadcast.com/, you can reach leads via their phones but without interrupting their day. Instead, you leave them a message that they’re able to listen to when they have the time to do at their leisure, making them more likely to take it calmly.
Reach out to them directly
While most people might have an email address, even more of them are going to have a traditional address. When it comes to the sheer return on investment, direct mail (or snail mail) is still one of the top-performing marketing methods out of all of them, including digital marketing. It’s easy to set it up, too, with the help of services like https://www.action-mailing.com/fulfillment-services to effectively take care of all of the legwork for you. People are a lot less likely to ignore a piece of physical mail that comes through their door than an email from someone they don’t recognize.
Be heard
If you’re thinking of marketing locally, then part of your approach should be to get noticed by as many people as possible. Local marketing has the benefit of allowing to target a more dense market demographic more effectively. While there might not be as many listeners as previously, local radio is still heard by a lot of people, especially commuters. This can make it especially effective in targeting local business owners to have your radio advertisements for a B2B business heard by a wider audience than you might otherwise reach.
Don’t underestimate the power of curbside visibility
Even in the digital age, signage and billboards can play a huge role in increasing brand awareness for the company. In fact, if you can get your business visible in public, you’re likely to be competing for attention much less than in your methods to gain that same visibility. Signage materials might include flyers and the like to be put on buildings, shop fronts, in the mall and the like. However, billboards are where you’re going to get the most visibility, whether it be on traditional canvas or using a digital display.
Traditional marketing methods may not be as “in vogue” with startups, nowadays, but they have a lot to offer that you might miss if you go digital-only. Consider the tips above and rethink your strategy.