by Sharon Jones
Influencers have always been around in some form or another, but social media has taken its accessibility to another level. Now, almost anyone can become an influencer for the right crowd. Of course, right now the trends suggest that it’s young people who are interested in following certain personalities online through these platforms, but as time goes on and the practice is more widely understood, more and more people are going to rise into public prominence.
There are thousands if not tens of thousands of ways to become an influencer. However, usually, having something to share, a cool lifestyle to show, insight to give or a hobby to explore can help you achieve that kind of fame. For instance, many people become influencers by playing video games really well and streaming them in an entertaining fashion. As such, their audience hope to support their content by subscribing to their channels, donating to platforms like Patreon or even purchasing merchandise.
Unfortunately, many first-time influencers aren’t that great at curating their merchandise, and as it speaks to the quality of your brand, this can be a problem. Here’s how to properly execute a merch drop:
Go For Quality Printing Services
Invest in a quality printing service you can place your trust in. This may seem obvious, but too many influencers decide to nickel and dime their merchandise in order to save more money, and it ultimately leads to bad reviews, bad response videos, and unhappy fans that may not continue to be fans. With the best T Shirt printing company to help gain a quality print every time, you need not worry about this.
Use A Professional Graphic Designer
Using the services of a professional graphic designer can be fundamental in helping you curate your bet products possible. A poorly thought-out or too-simple logo, a boring design, or something that just won’t work well or fit to the product in question is sure to be noticed, and it influences your brand.
A graphic designer will be able to ratio the logos out correctly, ensure colors are well measured, and that it fits with your overall aesthetic. They can also prevent products from looking too busy or obnoxious, or if that’s the style you’re going for, they can make it work.
Go Through A Respected Merchant Site
It’s important to use a respected merchandise site to sell your products. This might be a particular platform popular in your country, or, you can use a website template builder like WordPress or SquareSpace to make sure you have access to a pre-approved cart with several payment methods. It’s about inspiring customer confidence and trust, and giving them the chance to return items if necessary or to use payment providers like PayPal if they’re concerned about their personal information. This can be tremendously useful and it will speak to how you think about your brand more readily.
With this advice, we hope your first merch drop brings you nothing but success!