Legacy fundraising can be described as the practice of requesting individuals to leave a gift to charity in their final Will. Experts expect over £2bn to be raised for charities in the next forty years. Unfortunately, many charities and non-profit organizations do not know how to talk about this delicate matter with their supporters and patrons without causing offense.
Here are a couple of tips and fundraising ideas to help your charity find the right way to have a conversation about legacy with its supporters and even raise money for its cause:
Stand Proud
A legacy gift can be considered to be the final reflection of a person’s life, values, and morals. When talking about charity, rather than discussing morbid details like death and dying, you can help your supporters understand how they will get a chance to make a last stand on their ideals.
Family First
Many people dither away from leaving a gift to charity in their will as they worry about their family and how they will manage when they are gone. You need to reassure them that family always comes first in every circumstance. Rather than taking a share of the family’s inheritance, you can request a donation after providing for the family first.
Right Language
Legacy is usually connected with famous and rich people. You will notice that you have more success with legacy fundraising when you talk in terms of “gifts in Wills” with potential patrons and supporters. Knowing the language and format of fundraising is so important. People with years of experience are worth using. Many have pages like, https://www.gofundme.com/c/blog/fundraising-letter in order to help others get the maximum amounts.
Know Your Audience
When asking for a donation whether it is for the present or the future, it is always important to understand your audience. This helps you tailor your conversations to motivate them to leave behind a legacy.
Simple Conversation
In most cases, a simple conversation can have the best result compared to presentations, brochures and so on. According to the experts at https://boardbuilders.com/, it is also important to train your staff and volunteers about legacy fundraising. They can also have a simple legacy conversation if so required.
Future Vision
It is important for supporters and donors to understand how their legacies will be used in charity. Talk to your patrons about the difference their gift will make and how it will help take the charity forward.
Make It Easy
Always keep the procedure of leaving the charity of legacy a simple procedure. You can choose to have the required forms on the website along with a copy of the brochure. Since making a will can be a tedious affair, it is always better to make it easier for your patron by keeping all the information they require within easy reach.
Pass On The Message
In order to encourage people to consider leaving gifts or donations to charity, it is essential to make the message a part of your everyday conversation with supporters and patrons. When they get normalized to the idea, they would not mind leaving behind a donation to the charity as their last good act after death.
At the end of the day, a simple conversation about your charity and how much good it can do with a donation is more than enough to encourage people to leave behind a legacy in their will.