Running a store is one of the most gratifying businesses. You can meet your customers face to face, help them to make that matter.
Choosing the suitable fabrics, colors, and fit for them.
It’s a big undertaking to ensure that your store is as enticing as possible.
So what can you do to increase the foot traffic and see even more of your customers come through the door?
Photo by Clark Street Mercantile on Unsplash
Social Media
If you aren’t maximizing the (almost always) free resource, then you are missing out. Use your social media to communicate with your customers at every opportunity.
So much of our communication now happens online. And, customers love to talk to businesses this way.
They might ask what you have in stock, where you are, or if you have a new brand in.
Social media is a great way to encourage people to leave reviews too. These reviews can play a massive part in enticing new buyers through your doors.
Use your social media to update buyers of special offers, new opening times, limited offers, and even run giveaways and competitions.
Are you not having much luck with your marketing? Check our post: Warning Signs That Your Marketing Strategy Isn’t Working.
ATM
We live in an almost cashless society - but what happens when your pay point isn’t working? Could you miss out on sales?
Yes.
It’s not just about your sales though, if you are known for your atm machine business availability, people that may not ordinarily visit your store might stop by to get some cash.
Since they are in there - they might find something they need. Your store will become the place to go to get cash out.
An atm will also increase your revenue!
Signage
The high street is a hub of competition. When it comes to your signage, you need to be eyecatching, explicit, and professional.
A sign should allow people to understand what your store is and capture their attention too.
A poorly handwritten sign should only be a stopgap until you have professional signage.
If you aren’t part of a franchise or a chain, you must consider working with a sign designer and use color psychology to create a sign enticing to passers-by.
It isn’t just your main shop sign that should be considered either. Banners, opening time panels, and street signs can all help buyers find your store.
Events
In-store events can serve so many purposes. You can quickly introduce people to your products.
If you sell food items, you can arrange sampling stands for clothing goods, giving away gift vouchers, or smaller items.
Work with other stores in the area or with suppliers to offer more than a regular shopping experience.
Leverage your social media to hype the event, and take to the streets and place flyers around too.
While people are there and excited about the event, you will see an increase in sales - but afterward, the buzz will lead to more people visiting.
Hosting pop-up events can create a big buzz around your store too. Working with local smaller businesses to create events with limited products and for short periods. These concept events can be hugely successful with careful planning.
Loyalty
Although new brands and products are exciting, people like to buy what they already know they want and like.
Creating a loyalty program will increase the likelihood people return to you more often. A simple stamp on a card per $10 spend can increase how much people spend and how often they return.
Customer retention is a critical factor in increasing your foot traffic. And, one of the biggest perks of retention is that word of mouth will bring their friends and family in.
Treat your loyal customers well, and you will find that they spend more - and more often.
Studies show that loyal customers spend more.
Website
Is your website easy to navigate? Does your website provide an accurate representation of what you have in store?
Many stores have massive success in their sector that don’t typically sell much of their products online. Primark in the UK showcase their products and have a blog but don’t sell online. Several luxury brands keep their products available in-store. Along with having your products listed on your website, you could easily catch more potential online customer’s attention by utilizing a few useful tools like SEO. These types of strategies have shown massive successes for business, so why not get in on the scoop? Get yourself a b2b seo agency who can help you catch all that traffic online and in-store and watch how it skyrockets your business’ sales revenue and exposure through the roof! Times have changed, and by keeping up with the latest trends, you are sure to stay in the forefront of your industry!
The products are enough to see plenty of foot traffic.
You will need to decide if you would prefer to see online sales or increase foot traffic. There can be an outstanding balance of both, but you’ll need a great marketing and online selling strategy - a strategy that bolsters your offline efforts.