by Sharon Jones
Search engine optimization is beneficial for every business. However, there are a few that benefit from this online marketing practice more than others. Clearly, if someone has a product or a service to sell, digital marketing as a whole is indispensable for their business. Likewise, it is imperative to look at digital marketing without noticing the involvement of SEO. To Improve search engine ranking, you will need to have a good content strategy first. Select your keywords efficiently and accurately know your audience. Once you have these things into place, you can bring digital marketing to the equation.
Today, we shall take a deeper look at some industries or businesses that benefit from SEO and digital marketing. Notably, in this article, you shall also find ways to realign your SEO practices, particularly if you happen to fall under these business industries. So, without any further ado, let’s begin.
1. Transportation & Automotive
The automotive and transportation businesses are largely localized. In other words, most of these businesses cater to a specific geographic region only. For this reason, it is necessary for these companies to be able to rank in search results when someone searches for a vehicle repair or transportation service in their region. The practice is usually identified as local SEO and follows a quite similar approach as regular SEO practices. In fact, studies reveal that 80% of customers look for local services online. So, missing out on local SEO for this industry is simply indispensable.
2. eCommerce or E-Retailers
For businesses that are based on online retailing and selling, SEO is not an option but a necessity. And when it comes to eCommerce companies that do not go for conventional brick and mortar stores, it is all the more important. Simply, because all of their sales are drawn online. Aligning their products with their target audience and using affiliate marketing and paid promotions are some of the most effective ways these businesses generate revenue.
3. Real Estate Agents
According to some studies, close to 95% of the home buyers begin their hunt online, when looking to buy any property. It essentially means that real estate agents also need to be visible to their customers. It needs no saying that when the customers are aware of the available options, they tend to make a more informed decision. And this is where real estate agents make use of SEO and digital marketing practices- educating their target audience.
4. Law & Legal Firms
As complex as this industry is, so is marketing their practices. Since the content for these industries falls under the umbrella of YMYL guidelines, marketers need to focus on CRO and directory submissions at the same time. Besides, law firms need a lot of other practices involved in digital marketing for improved rankings and better lead generation. And it all begins with analyzing the market dynamics.
5. Restaurants & Food Delivery Companies
Remarkably, but not surprisingly, restaurants and food delivery companies are also among the top industries that benefit from SEO. Since most of the diners ask Google for the restaurants near them, it makes perfect sense to use online marketing for better walk-ins to the dine-front.
If you happen to belong to one of these industries, and you still haven’t been using SEO for your business, then you’re surely lagging behind your competitors. So, it is utterly important for you to start looking into these matters more seriously.