So, you own a small business and are successfully running it.
Congratulations to you, first of all.
Now, answer this - how do you plan to scale up your business? Are you doing anything to grow your small business?
If your answer is no, this article is for you. And, in case your answer is yes, but you are still not getting the results, this article is far more valuable for you.
So, without any further ado, let's tell you some easy and cost-effective hacks to help you upsell your business.
Grab Media Attention
Large media houses have long helped small businesses grow and turn into global brands. Indeed, media reports have long enjoyed the rapport of being the most effective way for branding.
However, with time, the cost of publishing a press report has also increased.
But did we tell you that there are still cheaper ways to gain media attention? Indeed, there are tons of free media channels that can propel your brand before the right audience.
All you need to do is look for a platform that can help you with the same, particularly an online platform.
For example, you can use HARO, ResponseSource, or similar platforms to get your brand the visibility it deserves.
Turn Your Customers Into Marketers
This one is particularly effective if you're into a retail business or shipping and delivery of goods.
Consider this; when you ship a product to your customer, you'd probably put up all the information on the package. Of course, the actual product package would contain your brand images and logos under the courier packaging. But, what about the outer parcel package?
Yes, you guessed it right. You can use the parcel packaging for your marketing too.
Indeed, you can use custom shipping labels with your brand information. And in turn, use your customers as marketers for your brand. Isn't it great!
Take Note Of Your Brand Mentions
Another economically sound strategy to grow and upsell your small business is capturing your brand mentions.
By capturing, we essentially mean taking note of user-generated content that mentions your brand name or any other entity related to your brand.
Perhaps, it could be an Insta reel, or it could be a review comment on Google. In any case, taking note of these mentions and linking back to them will essentially help improve your company's online visibility.
And it needs no mention of how increased online visibility can help improve your business revenue. But, the noteworthy point here is that capturing user-generated brand mentions won't cost you a single;e penny. Yes, it's free.
The Bottom Line
Upselling and growing your small business does not have to mean a considerable upfront capital investment.
The idea is not to capture more customers but to grow awareness about your business among your target audience. And it indeed can be done without putting in a lot of money.
All you need is some clever thinking and understanding of what would work for your company and what won't.