In 2022, if you want to increase your customer base, you need to create online content in various forms from social media apostles to infographics. Chances are this is something you are already doing but are you doing it well?
So any businesses think that they cut corners on content marketing and it leads to them making lots of mistakes that could seriously impact their click-through-rate. With that in mind, let’s take a look at some of the most common content marketing mistakes you are probably making so you can correct them before it’s too late.
Not hiring a copywriter
Okay, so this is not always a mistake - not if you have someone working for your business who is great with words anyway - but if you are ex[pecting s novice who is not great at writing and who is not trained to do so, to write all of your content for you, then chances it is doing your company harm.
Online content needs to be error-free, interesting and engaging if it is to improve your click-through-rate, and it is none of those things, it is almost pointless having it online at all. Hire a copywriter, even if it is a freelancer, and you will see a definite improvement in your website’s traffic.
Not answering the questions your clients are asking
One thing good content does is satisfy the curiosity of the customer. If you fail to do this, then they probably won’t find it or read it and they certainly won’t click through to your company. For example, if you run a gym, then creating content on how to use the rowing machine or how to work out your macros will almost certainly be of interest whereas writing generic posts about how great your gym is will not. Think about what your audience will be searching for online and try to answer their queries as best you can.
Not adding visual media
Written content marketing materials are great, but the web is becoming an increasingly visual media, so if you rely on text alone and you do not use photos, and particularly videos to get your point across, chances are you will see a dwindling in the number of people who consume your content. Yes, creating videos and taking photos is more work, but it will also pay bigger dividends right now, so make it a big part of your content marketing strategy.
Not looking at the data
You can never really know if your content marketing strategy is working if you do not keep an eye on your analytics and see what the data is telling you. Checking the analytics regularly will enable you to make the right adjustment at the right time to get the maximum return on your investment.
If you can avoid making these content marketing mistakes in the future, you should be able to drive more traffic to your business website and make infinitely more sales as a result. Not only that, but your online reputation will be far more glowing as a result of better content too.