In a constantly evolving packaging industry, there are new styles that come and go. The needs of consumers shift and evolve, and brands are always looking to get ahead in the market. This has proven correct in 2019, as seen by the trends in the packaging industry. Here are the trends that have dominated the industry for the last six months.
Changes in ecommerce industry: Ecommerce is growing faster than ever in 2019. There are a lot of physical stores failing while ecommerce is growing its dominance in the market. Brands are trying to get the maximum industry share and this is going to have an impact on their packaging designs. Packaging has become a lot more personalized, with the ability to order white packaging boxes, and branded stickers to add to each package for example. The amount of packaging that brands use is also seeing a transition. Excessive packaging will give the brand a reputation for being environmentally irresponsible and minimal packaging will make it seem cheap or generic.
Flexible packaging: Flexibility in packaging has grown in recent years. Flexibles account for about 20% of the total packaging materials in the USA. A lot of growth is because of the advances in production. There are environmentally friendly plastics and recycling initiatives which have enabled the flexible packaging’s demand to grow. Flexible packaging is structurally designed for easy consumer use and it uses less material than that which is used in rigid packaging. It is light in weight and will cut down on the cost of e-commerce and transportation. It will also benefit the environment in the long run. Another aspect of flexible packaging is custom box packaging. Custom box packaging can be designed and labeled to fit your brand and product and wow your customers.
Less is more: Cutting down a package design to its essentials has become a preferred choice. With minimalism gaining popularity, the style has maintained its relevance in 2019. Minimalism is linked with the cutting down of materials and it does cut down on production costs and makes the brand image ideal for the consumers. Depending on the type of product, brands are focusing on custom packaging offered by Signature Filling Company which maximizes consumer value by reducing waste.
Environmental awareness: Sustainability has become important to customers and people are becoming aware about their effect on the planet. Brands have taken this into consideration and are looking to change packaging accordingly. They are replacing non-recyclable elements in their packaging with other alternatives. It does have a number of positive effects and has also cut down on production costs.
Brands are also opting for vintage packaging where they keep the packaging modern but add a vintage element to it in the form of font, color or logo. All brands need to be aware of the changing trends in the industry and look for the latest packaging designs. However, minimalism and sustainability should be at the core. This will not only bring down the cost of packaging but will also gain loyalty from the consumers who are environmentally conscious. However, brands also need to keep the cost in mind when going down the route of the latest packaging trends.