In the last year or so the health and wellness industry has boomed. Throughout the COVID-19 pandemic, people began to think about their mental and physical health, while trying to adapt to a strange way of life. As a result, individuals started spending more money on wellness, from supplements to online gyms and meditation apps, therefore more wellness businesses started up in this area. An example of an expanding business in this industry being the CBD business, where you can now buy in cbd wholesale from a quality organization. If you run a wellness business, these marketing ideas will come in handy.
1 . Wellness Influencers
Research from the DMI discovered that ‘49% of consumers depend on influencer recommendations.’ To market your health & wellness business it’s a great idea to work with wellness influencers. You can use platforms like Clear, Upfluence, and BuzzSumo to find suitable influencers. There are a huge range of influencers to choose from, depending on your niche. There are so many advantages of working with influencers including:
Gain more customers and boost conversions.
Improve brand awareness and drive engagement.
Influencers have great relationships with your customers.
2. Video Marketing
According to WordStream, ‘51% of marketing professionals worldwide name video as the type of content with the best ROI.’ There are plenty of ways that health and wellness brands can use video marketing. You might choose to create behind-the-scenes videos, explainers or fun tutorials. You might like to host webinars or livestream on Facebook? Video marketing is an amazing way to help people get to know your brand.
3. Host Events
Events are a great way to encourage people to visit your store. The events you host will depend on what kind of company you run. If you sell herbal supplements you might host a health workshop or a class? Workshops are the perfect way to educate your customers about your products. When you’re selling health supplements it’s important to find excellent suppliers. Choose an ingredients store with quality ingredients and great reviews. Whether it’s a yoga class, cookery, or a meditation class there are lots of awesome options.
4. Educational Content
Whether you run a gym or a massage therapy practice, your customers need educational content. Use your blog to provide info about health-related topics. When you educate your customers, you’ll gain their trust and loyalty. When you are creating blog content remember that you have lots of competitors. You’ll need to ensure that your content outperforms similar brands. Assess the performance of your content, and make updates on a regular basis.
5. User Generated Content
Research from Everyone Social, ‘millennials trust UGC 50% more than original content generated by the brands.’ You can use competitions to encourage your audience to make their own content. You need authentic images of people using your products, and you can use these to improve your social media. People find it hard to trust companies, which is why UGC is one of the best marketing strategies.
As you can see, there are plenty of options to promote your wellness business. The most important thing to do is to get customer feedback. With the help of customer feedback, you can improve your products and keep on growing. To grow your startup, customer feedback is key.