By now, virtually all businesses are supported by a company website. However, the digital landscape has evolved at a rapid pace in recent years. So, if yours has not been updated in some time, it is probably due some TLC.
Crucially, you need to know that it is fit for purpose and will help your company reach its intended goals. Ask yourself the following questions to keep things on track.
1- Does it get seen?
First and foremost, your website cannot succeed if nobody knows that it exists. After designing your site, you must ensure that it is supported by a strong SEO strategy. This will ensure that people can find the site. Meanwhile., getting it listed on directories is another suitable step. Crucially, though, you must also consider the choice of domain name. Opting for the free subdomain offered by your web host simply won’t do. Your site needs the authority of its own domain. When supported by a web host that offers maximum uptime, you won’t go far wrong.
2- Is it designed with my industry needs in mind?
Designing an attractive website that boasts an attractive color scheme and layout is one thing. However, you also need to consider the industry-specific purpose of the site. After all, a restaurant website will have contrasting aims to an online fashion store. Realtors can embrace tools like Easy Agent PRO to build a site where property listings are the priority. Alternatively, you could find a dedicated eCommerce platform for an online retail outlet. With the right tools in place, the company website will have a far better shot at getting visitors to take the intended action.
3- Does it work on all devices?
When designing your company website, it’s important to remember that the performance on your device counts for very little. The goal is to ensure that it works well on customer devices. You may find that your audience is split across mobile and web browsers. Likewise, you may find that there are Android, iOS, Windows, and Linux operating systems. Websites should always load within 3 seconds if you want to keep visitors engaged. You can ask friends to try out the website from their devices to check this. Launching an app works well for many reasons too.
4- Are social media platforms well integrated?
While the website is the main hub of your digital marketing strategy, it’s not the only key asset. You must also pay attention to the contributing features that funnel visitors to your website. When using Instagram or Facebook to support your business, you need to know that they integrate with your site. This could mean using automated social media sharing. Or it may mean that your social media posts include direct product links that take customers to the website. Either way, when the various tools work in unison, you’ll notice a significant improvement.
5- Can visitors find the info they need?
When visiting a website, people want to find the appropriate information fast. They do not have the time to go on a wild goose chance to find contact details or opening times of your physical store. Landing pages can be a particularly useful tool for giving different audiences the distinct info they need. Experts at LeadPages can help you create the desired level of content. In turn, you should see greater conversions and help more people find their way to the sales funnel. In turn, your website’s overall performance will be vastly improved. Day after day.
6- Is it suitably protected?
Right now, cyberattacks are a major concern for businesses and website users alike. Therefore, you must ensure that your company site is supported by the right tools like SSL certificates. Meanwhile, any website that generates sales must use a secure payment gateway. Aside from preventing breaches and the fallout that comes with them, the right safety measures will keep consumers at ease. This could boost sales from new customers while also encouraging long-term loyalty from existing clients. In turn, your entire business model will look better than ever.