6 Effective Ways to Promote Your Small Business
The events of 2020 have had widespread and debilitating effects on the business community at large. Shops have had to close for safety reasons, customers couldn't visit open locations if they wanted and employees were rightfully fearful for their health. All these have led to the permanent closure of thousands of small business and those that have survived are unsure if they'll ever recover.
According to a survey, almost 53 percent of small business owners say that they're doubtful their enterprises will recover. The loss of income is possibly the largest contributor to this pessimism. However, you can choose to keep fighting.
Below are six methods to help promote your small business. Each one can help your company attract new customers and hopefully restore your enterprise.
Build a Website
As shocking as this may seem, a recent report indicates that as many as 36 percent of small businesses have yet to create their own website. This is a huge mistake given how increasingly dependent customers are to online shopping.
A business website is comparable to opening a second location in the digital world. Without one, you're missing out on so many potential clients and customers. Great web designers in melbourne exist to help you create a beautiful site. If you don't have the skills to make a website yourself, or you lack the budget to hire an expert, never fear. There are dozens of web hosting platforms that come with gorgeous, ready-made website templates that require minimal training or know-how to edit.
Offer Online Lessons
Millions of people have had to spend their time indoors and are looking for ways to improve themselves. As a business owner, you have the authority and the experience to offer them an effective education, especially on your field of expertise.
You can use different platforms to offer online lessons to aspiring business owners or customers. You can make a video series or use an effective online course creator to come up with a credible and streamline syllabus for your courses. Online lessons and educational efforts adds to your business's credibility and increases its visibility.
Make Informative Blogs
If you don't have the time or inclination to make a full online course, you can always take the easy route and post informative blog posts on your business website. Even if you don't have a dedicated company website, you can submit your blog posts to third-party sites for posting. Your input as a member of the business community can be invaluable.
For example, a blog post on the different types of privet hedge and how to take care of them sounds more authoritative if you run a landscaping company. Just remember that your blog posts must have actionable advice and novel information if you want customers to take them seriously.
Create Compelling Videos
On the other hand, you can instantly make the subject of a blog post more palatable by turning them into the focus of a video. People on the internet are more attracted to video content than reading long articles. All you need to create interesting content that can enhance your small business's credentials are a great topic, an appealing script and good editing skills.
Online video platforms like YouTube make it incredibly easy for you post your videos and interact with potential partners and customers. Remember to regularly post new videos to keep your momentum going.
Host Competitions Online
The online community is always looking for a challenge and you can capitalize on the expanded reach of the internet by hosting multiple online competitions. The mechanics and goal of such a competition will work better if it somehow ties to your business.
For example, if you run a small bakery, you can host a cake decorating contest. You can also expand your online reach by posting the competition results on social media or have users vote for the winner through online polls. Competitions can generate lots of publicity for your business and almost guarantees a boost in business.
Help Your Community
Finally, you can always generate plenty of publicity and goodwill from locals by helping out in your community. There are dozens of ways you can give back to the neighborhood.
For example, you can start a food drive, donate to a soup kitchen, drum up support for other charities and the like. Giving back to your community helps put your business to the spotlight and ensures you have the support of people living nearby.
Small businesses are the backbone of the economy and your company's survival is crucial to rebuilding it. Ensure your business bounces back from the events of the past year.