by Lina Martinez
Image Pixabay CC0 License
Running a business post-COVID is no easy task. While the world may be slowly getting back towards some kind of normal, many businesses are still picking up the pieces and finding a way forward. Throughout the pandemic, technology has been an essential tool and something that companies have relied on to keep operating during the closures and restrictions. In the absence of face-to-face contact and the need to work from home, technology has delivered the solutions needed to allow businesses to resume in a different guise.
If you are now looking for ways to help your business come back bigger and stronger than ever, technology once again holds the solution for this. There are so many different ways that software and IT can benefit your business; here are a few options for you to consider to help your company thrive:
Maximize Your Online Presence
Your website is one of your most powerful tools and performs many crucial functions. But you need to make sure you are using your website to its full potential to improve your sales and grow interest in your products. Many companies choose to use tools such as moz pro to help them keep on top of their search engine optimization (SEO) and ensure that their website is performing as well as it should. Being able to analyse your web stats and building an understanding of how you can further improve the performance of your business website to help it rank in a higher position on search is invaluable.
Try Chatbots
While you may spend every waking minute thinking about your business and helping it become a success, it would be impossible to handle every aspect of it alone. Dealing with every customer query and always being on hand to help is never going to be a practical option. But, just because you cannot be there in person to help every visitor to your website, that doesn’t mean it should impact your customer service. With the help of chatbots, you can have support ready and waiting to assist your customers whether they are visiting your website at 6.00 am or midnight. While a chatbot cannot deal with every query, they can help provide the first port of call for customer assistance and answer common questions.
Chatbots can be particularly helpful if you are trying to boost your conversion rates and reduce the number of baskets abandoned at checkout on your site. Using chatbots that detect when a customer is about to leave your site and prompting them with an offer of help can help reduce abandoned baskets and boost your conversion rates.
Use Customer Relationship Management (CRM)
All customers want to feel valued, and a CRM can help you make this a reality. Using a CRM system will make life easier for your customer representatives and allow them to use existing information to provide the best service for your customers. This makes the customer experience positive and helps your team to provide the very best service.