by Zoe Zorka
For a business to be viewed well in the eyes of customers, it must do a number of things and satisfy a few key conditions. One of the major things that you are going to have to focus on is keeping in touch with your customers as much as necessary. While that means not doing so too much, it also means you are going to have to think about how you can keep in touch just the right amount, with which methods. In this article, we are going to take a look at some of the best methods that you might want to consider for this purpose. The better you keep in touch with your customers, the more valued they are going to feel.
Text
Here’s one method that not all businesses have considered - and which might put you ahead of your competitors for that very reason. Text messages can be a very effective and inexpensive way to get in touch with a huge number of people in one fell swoop, and for that reason it is great if you want to message your customers about general changes or some marketing offer that you want them all to be aware of. You have to be careful not to spam your customers, but done right and to the right level texting can be extremely powerful indeed. If you run text campaigns to customers in the right way, you might find it to be one of your better methods of keeping in touch with them - and advertising to them.
Most people like email for its ease of use, and the way that receiving one doesn’t tend to interrupt the day in the way other methods of communication can do. For this reason, you will want to think about emailing your customers if you are looking to get in touch with them individually about anything that might be important. Most people will prefer this to a phone call, and yet you can still say everything you need to say, even if it is relatively time-urgent. Make sure that you follow all the conventions of politeness and letter-writing in your email, to maintain professionalism and show your customer that you really care. As long as you do that, you’ll find it is well received in general.
Post
While many people would prefer to receive emails these days, you should still keep the option open for post. This is important for those - such as the elderly, or people with specific disabilities - who can’t use email easily, or simply those who prefer to have things in hard copy. However, you should generally keep the email as the primary option, as that way you are making sure that you are reducing your environmental damage. But remember that post is there, and that it can be a great means of communication in most cases with your customers.
As long as you know when to use which kind of method, you can be sure to keep in touch with your customers very well.