by Haris Quintana
If you run a copywriting business online, then one of the main ways to be successful is to know how to market yourself effectively, and if you’re not able to do this then it’s going to be a real challenge to make a career as a copywriter and be able to make an income for yourself. In this post we’re going to share with you some of the best ways to market your copywriting services to potential clients so that you can enjoy profitable business that provides you with the freedom and flexibility that you really want, and that was one of the main reasons for starting a business in the first place.
Social Media:
No matter what your online business is - in fact even an offline business should be using the power of social media to market nowadays since it’s truly the most affordable and effective ways to get yourself out there to a new audience and even to reach and develop better relationships with those who are already in your audience.
The great thing about social media is that there are so many options available when it comes to using it for business, and even if you don’t want to pay for advertising, you don’t have to, so although it may take slightly longer to build an audience organically, it’s definitely possible.
Blogging:
If you’re a copywriter, then not having a blog to share your knowledge and tips with potential and existing clients is basically like leaving money on the table and this is simply one of the best ways to market yourself online nowadays. Not only does blogging not cost you anything, but if you do it consistently and are sharing high value content then you’re going to boost your rankings organically on Google which is great for SEO and allows clients to find you without you having to do the chasing. If you really want to boost your SEO powers online through your blogging, then working with an SEO agency or company like seoexplode.com can really help you since understanding the complex nature of SEO is not something that most business owners are able or willing to put the time into understanding.
Networking:
Many people like to claim that networking - at least in-person networking is dead, but it’s simply not the case. Not even close to being the case, in fact, and this can be one of the most powerful ways to grow your business and get the word out about your services. Not only can networking be useful to those who are looking for new clients, but it’s also a great way to network with potential joint venture partners and people you can collaborate with on your business to refer clients to each other, for example.
Webinars:
Webinars are truly one of the best ways to market your business and also be able to make sales directly, so if you’re launching a new product or service for your copywriting business, then you really need to using webinars as a means to market and promote these.
The best things about webinars is that they can be used in a way that allows you to automate and scale your sales process because you can automate the webinars themselves and can also have so many people on your webinar at one time that it’s easy to sell something one time to lots of people instead of having to have individual meetings with each lead, so it’s a great way to save yourself some time, which is crucial in business.
The other great thing about webinars is that they help you position yourself as someone who knows what they’re talking about on a certain subject matter, so if you’re looking to be able to show your expertise around things like copywriting and marketing in general then being able to put on a good webinar presentation is going to really enable you to do this effectively. One critical aspect of the presentation is the quality of the webinar software platform and its ease of use.
Whilst we know that marketing isn’t always the easiest thing to get your head around - especially online marketing these days with so much conflicting information and strategies being promoted as the next big thing, marketing really isn’t so complicated as long as you stay focused and have a plan, so we hope that this post has helped you see that there are plenty of options out there for you to choose from depending on what works for your business and that you don’t have to be all over the place, but simply pick the things that work for you and implement those.