Conversion rates refer to the percentage of visitors to a site that does a preferred action. The action ranges anything from signing up, downloading items, or purchasing goods. High conversion rates are necessary amid the stiff competition from other retailers. Moreover, the rise in the cost of digital marketing necessitates conversion rate optimization to ensure that the marketing efforts have a substantial return on investment. To transform visitors into customers, you need to employ strategic marketing tips. Here are some ways to increase your conversion rates:
Always have a clear call to action (CTA)
Visitors are more likely to perform the preferred action on a site when the call to action is clear. Having a compelling CTA is a necessary on-site marketing element. It is a sure strategy that leads to the bottom of the conversion funnel. How do you make the CTA eye-catching? First, employ a creative design that is difficult to miss. Consider having a double call to action in strategic positions on your page. It will make it easier to reinforce a visitor’s decision to convert.
Consider using smart pop-ups
Having pop-ups on your page increases conversion rates by a significant percentage. You can market discounts and increase the opportunity to have more users sign to your email list. There are different pop-up options that you can use on your site. Push up and push down pop-ups move the content away as they side from either below or above the page.
You could also opt for exit intent pop-ups that appear when a visitor wants to exit the site. These work well in convincing a user intent on leaving the website to remain for a few extra minutes, therefore increasing the chances of conversion. That said, pop-ups work more efficiently when they have context. They need to have a clear CTA and headline accompanying them to be most effective.
Create engaging content
Content marketing will always be in trend. Visitors are always looking for relevant, informative content on various topics. People will be interested in your offerings when they have confidence in your authority in your specific field. Generating attention-grabbing content is a sure way of establishing credibility and positioning yourself as a thought leader in your industry. Quality content does not only increase conversion rates but also reduces bounce rates and increases the time visitors spend on your site. It is also a driver for user engagement. Content marketing grows trust which makes more users convert.
Leverage social media
Social media is the marketing powerhouse of our time. Take advantage of the different platforms to retarget ads and regain the attention of people that have been on your site before. Maximize on the platform that has most of your target audience.
For instance, if your brand caters to a younger demographic, you are better off using TikTok and Instagram. Integrate your social media profiles into your brand business strategy. If you look closely at the current trends, you will discover that B2B content marketing is likely to be spearheaded by social media. You, therefore, cannot afford to sleep on it.
Optimize your website
No one wants to spend an extra minute of their life on an unresponsive site. It does not matter how ingenious the offerings are. If your site takes too long to load, it negatively influences your visitor’s purchasing decisions and the conversion rate. Cramping your site with graphics, plugins, and videos may seem admirable, but it can slow down your website.
Furthermore, the slow loading speeds are likely to lead to poor search engine rankings. That reduces the traffic to your site and hurts the conversion rate even further. Consider seeking help from small business consulting professionals to optimize your website for conversion and get more tips for boosting your customer base.
Have social proof
Consumers always check for online reviews before they make any purchase. No one wants to spend their money on a product that does not have the stamp of approval. Positive reviews are one of the most significant determinants that drive consumers’ purchase decisions. What people say about you affects your conversion rate. It is, therefore, necessary to have evidence of good products and services.
Well, consider including social proof on your site. Put testimonials so that visitors don’t need to visit third-party sites to look for them. Your conversion rates will thrive when there is apparent evidence of customers enjoying your products or services.
Make the most of email marketing
Email marketing comes in handy when you are looking to generate leads. It helps that it is a low-cost option that promises a return on investment. Email marketing allows you to nourish relationships with customers with warm leads.
However, try not to confuse it with spam. Do not send emails to people that did not sign up for your email list. They may not be interested in your products. Spamming is a waste of time and effort since most email providers filter them out. Your target recipient does not get to see them. The power of email marketing lies in warm leads. You have a better chance of appealing to people who have shown interest in your offerings before. Send emails that have content that your target audience wants to see.
Remember, don’t make the emails too sales. Your audience does not want to feel like you are forcing your products down their throats. They will be more interested when the emails have entertaining or educational content. Be sure to include a call to action in your emails to increase the chances of conversions.
Offer customer loyalty rewards programs
No one can sell your products better than a happy customer. Rewarding loyal customers makes them want to sing your praises to anyone that cares to listen. Satisfied customers are the best brand ambassadors for any business. They will recommend your products to their friends and family members, increasing the conversion rates. Consider having a budget for brand ambassador marketing. Present your loyal customers with exclusive high-quality products and services.
Extend freebies and service upgrades to your loyal customers to show that you appreciate their patronage. Always purpose to reply to their comments on your social media platforms.
Final remarks
High conversion rates are a sure way for a start-up to achieve its financial bottom line and maintain longevity regardless of the industry. So, invest in a blend of these approaches to help boost conversion rates for your startup.