If there is one common misconception, it’s that the rise of internet shopping has made all stores obsolete. It’s not entirely true. Yes, the internet has meant that many high street brands are shutting down - but not all of them. If you have a cafe or a restaurant, a shop or a food store, the chances are high that you have a storefront to decorate every week. Your storefront has to entice your customers and encourage them to come on inside. They need to pull in foot traffic as much as possible and that means going to great lengths to make your storefront look great.
The best way that you can make your storefront stand out is with the tips that we have for you below. We’ve pulled together everything that you need to know to ensure that your business is going to look fantastic no matter what. Let’s go!
Make sure that your store has the right glass. Every store has windows that allow people to look inside and see what you’ve got going on. You want to make sure that you can add something great to your business, though, and that means ensuring that you have the right glass in the first place. You need to have strong glass, too, that will keep the shop warm and ensure that you have less chance of the storefront glass shattering. You should also ensure that it’s clear, too, so pull in regular glass cleaners.
Clean the front. While we’re talking about cleaning the glass, what about the ground? Using a concrete scrubber on the concrete outside the door will ensure that the store looks inviting to come into, attracting the right customers at all times. No one wants to walk into a store that looks filthy on the outside.
Embrace minimalism. You do not need an overly cluttered storefront for your store to look good. You should think about minimizing how much you put into your window display - too much, and no one will be curious about what you offer. Too little, and it’ll look empty. You want to go with that perfect balance of tasteful white space and drawing the eye.
Display your best products. You should always ensure that you have the very best of your products displayed in your storefront windows. You need to show off what your store and business can offer.
Light it up. While you’re there decorating your storefront, you should think about how well lit it is. A darkened storefront doesn't catch the eye, does it? The right lighting can make all the difference to the way that people look at your business. Lighting makes a massive difference and you will find that your customers will be aplenty as a result.
Add some color. Greenery makes a big difference to the way your storefront looks. Tall plants (even fake ones!) gives people the impression you care about the space. Add bushes and small trees and make people feel like they should come into your business!