The development of the digital sphere has created a significant shift within the marketing sector, gone are the days when marketing was all about leafleting - times have changed. For today’s businesses, marketing has changed in a diverse range of ways, with the majority of companies - particularly smaller businesses - opting to utilise digital marketing over more traditional methods of marketing.
However, the fact is that both traditional and digital marketing methods can benefit businesses when combined in an effective and complimentary way. It’s not a case of choosing one method over the other; by opting to combine the two means of marketing you can supercharge your business’s marketing success.
The question is, of course, how can you go about combining traditional and digital marketing methods to give your business the very best chance of success? Below we’ve put together a number of practical (and actionable) tips for using traditional and digital marketing methods in tandem to give your business a boost - read on for everything that you need to know!
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Be clear about key messaging
First things first, if you’re going to opt for a multi-faceted approach to your business’s marketing methods, it’s important to have a clear understanding about what your key messaging should be. There’s no point spending time and money focusing on a marketing campaign if you’re not clear about what message you want your materials - both digital and traditional - to spread.
Unsure how to determine what your messaging should be? Start by thinking about the overall messaging of your company and what you want to make potential customers aware of - aka, what makes your company and its services special. Then, once you’ve outlined these factors, think about campaigns that you could run that link to them. If you feel like you lack the knowledge and experience to do this, consider outsourcing the task to a highly skilled marketing professional.
Opt for marketing that utilises both means of marketing
The next step is to opt for a marketing approach that utilises both traditional and digital marketing methods used in combination. The aim here is to combine the use of tools like social media marketing seamlessly with more traditional tools like direct mail marketing, for instance.
The most important thing to remember when it comes to utilising both means of marketing, is to make sure that the messaging on both marketing methods is streamlined. What’s important to remember is that you’re putting out marketing tools that share a unified message.
Often, businesses share digital and traditional marketing means that lack a unanimous message, and this can cause a lack of understanding about what the company has to offer clients. Hence the importance of ensuring that you have a seamless messaging process in place when it comes to the content you are sharing, both online and via printed methods of marketing.
There you have it, a guide to some practical and actionable tips that you can take to seamlessly combine your traditional and digital marketing methods for your business.