by Nigel Hilton
https://pixabay.com/en/key-house-house-keys-home-estate-2114044/
All estate agents recognize the importance of an effective estate agent display. Although we live in a digital world, and online marketing methods are increasing in importance, the significance of an effective window display cannot be ignored. In a lot of instances, this will be the first impression people passing by your company will have of your estate agency, and, therefore, you need to make sure that it is a good one. Keeping that in mind, continue reading to discover everything you need to know about creating an effective display for your estate agency.
The problem with estate agency windows today
Let’s begin by looking with the issue estate agencies face today when it comes to their window display. The problem is that there is very little differentiation between all of the estate agencies in the country, irrespective of what city, town, or village they are based in. All estate agencies seem to have adopted a set formula – one whereby there are rows and rows of properties displayed in the window. There are not many estate agencies that are breaking the mold to stand out from the competition. Not only this, but there is very little interaction as well, which is of paramount importance nowadays. This highlights why estate agents need to look at improving customer engagement through their window display.
So, how do you combat these issues? It’s quite simple. The first thing you need to do is make sure your estate agent window display is different from others in the area. Ask yourself, does my window display stand out? If not, it’s time for some changes. Secondly, think of different ways you can encourage interaction with potential customers, whether you use Q-code posters or provide special offers.
Tips for all estate agents when it comes to making the most of their display
Now that you have a better understanding where the key issues lie, let’s take a look at some of the most effective ways you can ensure your estate agent display is on point:
· Keep an eye on the competition – As mentioned, you need to make sure you stand out from the competition in the area, and the only way you can do this is to keep an eye on your rival businesses. After all, you will never know if your company is ahead of the game if you do not know how the competition is doing.
· Make the most of the different window display systems that are available – If you take a look on the Internet, you will be shocked by the sheer number of different window display systems that are available. You can find out more about this here. Instead of opting for standard poster holders, consider the various other solutions you have at your disposal. Cable display systems are popular because they present you with various ways to advertise your business and the properties you have available, and you can easily switch up your display. Nevertheless, one type of system you should not ignore is LED-based display systems. These display systems provide you with a great way of attracting attention, as they are bound to make people turn heads. Moreover, nowadays, LED solutions are a lot more affordable than they once were, so this represents an easy way of getting ahead of the competition.
· Update your window display regularly – Nothing will hurt your window display more than out of date posters and properties that have already been sold. There is nothing more frustrating for a potential customer than to see a property they love in your window, only to then discover it is sold out. This can show your business in a really unprofessional light as well. Why would sellers trust you to sell their property if you cannot even update those shown in your window?
· Make the most of your window space – Space utilisation is of paramount importance. After all, as touched upon in your introduction, more often than not, your window display will be the first impression a lot of people get of your business. You don’t get a second chance to make a first impression, and thus leaving large chunks of space in the window is to miss out on a massive opportunity. Not only this, but it will detract from the professional image you are trying to conjure.
· Go for something striking – Is your window display really going to grab attention if it is boring and beige? You need to create a display that is going to be so striking that people cannot ignore it. Of course, you must stay true to your brand image at the same time, and thus the display must fall in line with your corporate identity, such as your logo. However, bring your image to life with the display to ensure that it has the desired impact.
· Entice customers – Last but not least, you need to consider how you are going to entice people to use your business. As briefly mentioned, a lack of customer engagement is a real problem for estate agencies. There are different ways you can encourage interaction. For example, you could offer a special discount or you could encourage people to like your Facebook page or sign up to your newsletter.
To conclude, hopefully, you have a better understanding of where a lot of estate agencies are falling short in regards to their window display, as well as some top tips for your business to follow to ensure that you do not suffer the same problems as a lot of other estate agencies.