Photo by Lovefreund
Perhaps the operative word that business should strive to deliver to their consumers is that of ‘convenience.’ Convenience dictates everything in the modern day, from what streaming services we’re likely to subscribe to, to how we conduct our grocery shopping, to how businesses have pivoted from office-work requirements when the onset of Covid-19 started spreading around the world.
Businesses often take the time to make sure their internal infrastructure is as conveniently curated as possible, optimizing and improving as they age. We should also grant that benefit to our customers and clients. How can we make their experience with us, also known as the elements that comprise UX design, more enjoyable, more convenient, and more memorable, in a positive light? It’s worth asking these questions, because they can end up helping you structure your firm in a manner that thinks of your customer base first, securing long-term loyalty and revenue that can be relied on.
Unfortunately, achieving this takes time, effort, investment and regular dedication to the cause. But what techniques should you follow in this light? Let’s consider the following advice, below:
A Worthwhile App
A worthwhile app can help your business stay relevant in many ways. First, it allows you to curate the best coding to ensure the most flexible and intuitive shop or account hub experience you can grant your audience. That truly does count for something. Second, with the best android app development, you can ensure that bug fixes, UX design, excellent branding, utility and more are expected as standard.
This allows for a better approach in the long run, allowing you to ensure your mobile experience is just as good, if not better, than your presence elsewhere. An approach like this can also help you better curate your security, which inspires consumer trust. If you haven’t an app, then mobile users may have to log into their account through a browser, which is far from an optimal solution in 2020 and beyond.
Account Management
Account management should be granted to your customers, because it allows them the chance to better curate how they interact with your firm. This might involve adding address information for easy orders, saving payment information, seeing account histories, past orders, and past support experiences. It might also involve making a public profile, such as that you would see when sharing content with other people. For instance, Amazon offers a review system that allows for people to express their experience purchasing certain products.
Account management also ensures that you can offer immediate support contact, without your customer having to verify who they are time and time again. This speeds up the process, and it also allows you to localize certain support tickets on certain accounts. That has to be a beneficial approach.
Guaranteed Security
Guaranteed security is essential. At its best, it is also invisible. Some of the security measures you can take might be client-facing. For instance, you might encourage them to set up a 2 factor authentication app that integrates with their account, allowing them to secure their account more appropriately on their end.
On your end, however, it’s important to ensure their data is protected and that you comply with the data policies of your internet authority, depending on where you live. Guaranteed security can also mean offering important website certificates, notifying when account data has been leaked, doing your utmost to update your software to ensure those leaks don’t happen in the first place. Security should come as standard, because not only can it serve as a reputational knock if it fails, but it quite literally helps protect every single person associated with your firm. Do not skimp out on it if you can help it.
Professionalism As Standard
Professionalism as standard is very important to curate. It’s that which helps your staff act like continual ambassadors, helping ameliorate certain difficult situations or bad feedback. Professionalism might also mean adding the little things, such as a simple thank you note with a delivery, running promotions that allow for your most loyal customers to retain their current spending habits, and in truly thanking your consumers when you can.
A good way to think of professionalism is in considering your customers and clients as an essential and welcome part of your business family, deserving of nothing but the best. From the way you dress, to the manner in which you offer support, to the means you invest in the end user experience, all of this can make a massive and worthwhile difference going forward.
Sharp, Immediate Support
It’s essential for companies to offer sharp, immediate, easy-to-access support. This can come from a range of areas. You might offer Twitter DM support, or DM support through other social media apps. This helps you better connect with your audience, even if that simply means creating a support ticket in their stead. Email, phone and online ticket creation can also serve as alternative methods of contacting support. Forward-thinking companies even invest in live and webchat agents, those that can immediately clear a range of tickets as they come in.
Sometimes, support can be simple. Curating a simple FAQ on your website can help deflect a good amount of support tickets that come in, while still answering the question for those who might be wondering.
Brand Familiarity
Brands these days are often seen as lifestyle-addons rather than simple companies. People like to think that the brands they select say something about them, and this often means that companies that fall short of the mark aren’t selected. What would your customers want from you? Is it trying ot keep on top of environmental standards, leading the charge in transparency to this degree? Is it in being as vocal as possible about a social cause you find most appealing? These questions are worth asking, because not all companies cater to the same crowd. It’s important to answer these questions to gain that understanding.
With this advice, we hope you can better understand what your customers or clients might expect from today’s businesses and yours in particular.