The holiday season is just around the corner, which means an opportunity for your retail business to build customer relations and elevate sales. It also means decorating the store according to the festive season, hosting big holiday sales events, and taking care of store and inventory.
However, it is easier said than done!
Due to high demand, most retail stores run out of inventory. Also, there is a shortage of staff which also increases the risk of burglary. In such a situation, it becomes crucial for the retailer to keep an eye on everything while offering the best customer service.
Fortunately, retailers can manage their stores and keep customers happy with proper planning and the right tools.
Let’s learn about the same in detail!
Improve In-Store Efficiency
No matter how big or small your store is, it is essential to keep everything well organized. For a customer, it is a hassle not to find the required product at the right place. Therefore, make sure every item is kept in the right place.
Also, this will reduce the time spent in the store, thus less crowd. Needless to say, less crowded places are more inviting during the holiday season to the customer as they can buy whatever is required yet save time. In simple terms, it improves store efficiency.
Replace Traditional Shelf Labels With Digital Ones
If you use traditional shelf labels, it is high time to replace them with Electronic Shelf Labels. When the demand is at a peak, it can take lots of time to manually change the price of products. Moreover, it can also create confusion among the staff and customers, which is obviously not good.
According to the professionals at SES-imagotag's shelf labels, electronic shelf labels are cloud-based, facilitating shoppers' engagement and store automation. This also helps in inventory management which is also crucial during the festive season.
Appoint Your Staff Strategically
To deal with the shortage of staff, it is recommended to hire part-time employees in advance. However, it is not always possible. Therefore, you should learn to appoint your staff strategically.
For this, you need to learn about the design of your store. Keep one or two employees near the entrance and exit to greet the customers. It will improve your customer service as well as ensure that nobody leaves the store without making payment. Likewise, you should appoint more staff at payment counters to facilitate the checkout process. Besides that, you can keep some team members to offer assistance to kids and elders with their shopping.
Pay Attention To Customer Safety
Last but not least, you must pay attention to the customer's safety. Keep sanitizer everywhere. Use disinfectant to keep the place clean. Also, install CCTV cameras to reduce the chances of any theft.
You can also create a different checkout lane, especially for kids and customers, so they don’t get tired of waiting in the lanes.
To Sum It All Up!
These are some of the measures that you must give a try this holiday season. These will ensure that you make the highest sales while your customers experience the utmost convenience at your store. This will ensure that they will visit again, thus helping in improving customer satisfaction and retention rate.