by Brian McKay
If there’s one phrase that the collective subconscious of everyone in our society thinks about marketing, it would be ‘dude, we get it.’ Consumers are so used to being marketed to from every single angle, up, down, left, right, and even three hundreds and sixty degrees, we have become experts at tuning it out. You’ve likely seen a few advertisements already today but blocked out what they were. We simply don’t care, unless it’s something important we want to buy in the first place. If advertising worked as fully intended, none of us would have any money left at the end of the month due to purchasing everything around us.
As a firm, marketing with intelligence is what you’ll need in 2019. Consumers are too smart to fall for overly repetitive tricks. The firm that can respect the intelligence of its audience is one that might actually generate real interest. For this reason, we hope to offer advice that might be considered truly revolutionary to your marketing efforts thus far, or at least confirm that which you already know. We hope that in whatever capacity you use the following list, you are granted further benefit.
Consider:
Keeping The Mystery
Due to skippable advertisements on social media, and the need to grab attention quickly, many firms these days try their hardest to blurt out their business name immediately. This can work better than taking time getting it out there of course, but something has been lost in this endeavor. It’s easy to remember when marketing wasn’t quite so on-the-nose, such as when UK telecoms firm Orange placed posters around the country showing only a simple Orange square. The orange square was talked about for weeks. The mystery surrounding the product launch was undeniable. No one knew what to expect, how to react, or how they should think about the firm. It was a simple dash of color.
Theories sprung up. People talked about it on the news, on chat shows, and in cafes. Then, Orange revealed a second round of posters, showing the details of the telecom plan and how customers would be benefited. This cathartic release helped an entire nation pay attention to the revealed mystery, and counted for goodness-knows how many hours of conversational time and free exposure. Firms these days are mostly frightfully scared to pull something like this off. However, losing the mystery can sometimes rob you of a positive return like this, and all you need is patience. Your mysterious application may not be exactly as the form was utilized here, but if you have an appropriate product, it might be worth considering in the first place to turn heads and gain free exposure. With the power of online marketing, the potential for even further reach is yours for the taking.
Engagement Quirks
It can be that developing engagement quirks allows your audience to feel a certain bond with caring about your advertisements. Too often adverts try to talk at us as if we’re simply money cows to be milked. It feels like with the right joke, the right wit, perhaps the most evocative emotional story line in the time allotted, we will dive to our wallets and start entering our debit or credit card number into the box presented to us. Of course, none of us actually think this way, and a particularly cringe worthy advertisement campaign can ensure we leave our wallets on the desk where they belong.
But how should you naturally consider the development of an engagement opportunity? To explore this, we’ll need to use an example. Consider that you are a supplement manufacturer, perhaps focused on heart health. Alongside your advertisement you may suggest that for a quick health quiz and readout of your current health, you should click on your website. This website might keep a quiz form in which potential customers not only visit your site, but enter certain statistics about themselves (although be sure these aren’t saved.) This quiz might ask the user to count their pulse for a full minute, perhaps enter their age, activity level, weight and other important considerations.
Next, a small graph showing how healthy they are compared to the average can be shown. With an encouraging post-quiz message, you might suggest that taking your fiber supplement could help alongside exercise, better sleep and meditation, perhaps linking to resources for each of these. Immediately, you have engaged with your customer. They have visited your website. You can also track engagement from various platforms to give you an extra meta-analysis on where this tactic is working best.
This example is just one simple idea in a sea of many potential offerings. If you hope to encourage engagement, be sure you’re the one who makes the first move.
Using SEO
Search engine optimization is the simple art of deploying good content online that hosts affiliate marketing, or simply using techniques in order to raise the natural search return rankings of select targeted web pages. It can be used in many different ways, but this is the basic gist, and one that will be most relevant to your firm. It is possible to practice SEO yourself, but doing so can be time consuming and if you haven’t your finger on the button concerning the latest Google governing algorithms and how to ensure your content is marketed as naturally as possible, you’re going to have a rough time of it.
There are millions upon millions upon billions of web pages. To practice great SEO is seriously the effort of you against the world, but taking care that your tactics are applied in an intelligent manner. This is why the professionals are often the ones you want to interface with. Services such as Plumber SEO at Better Bistro Media can provide you with an excellent introduction to SEO and further enhance your understanding of it, while providing you an excellent content delivery service to be proud of. When you manage to target your goods in such a way, you realize that online manipulation through any and all efficient manners can seriously serve as a great boon in getting your business noticed.
With these simple tips, marketing with intelligence is sure to be your new trend for 2019.