The appearance of your business is important. In fact, some industry experts would argue that it’s crucial. When you create the appearance of your company, you are building up your business brand. Your business brand is a powerful tool. It can be used to grow your customer base, expand profits and market a product. If you have a powerful brand, you can sell virtually anything. Believe it or not, we can look to Hollywood as an example of this. No one thought that Marvel would see success marketing a film with a foul-mouthed raccoon and a three worded tree. However, the brand power was already there after a string of successful products had already been released. Indeed, it is fairly inconsequential that guardians of the galaxy was a good film. It was always going to be successful. There is an important lesson here that you can learn for your business. With a strong brand image, you can sell virtually anything. So, what plays into the appearance of your company? Well, there are several factors to consider.
Social Profile
Image Source
Every time you release a piece of content online or post on social media, you are contributing to your business brand. This could have a positive or negative effect, depending on what you are releasing. Indeed, it’s true to say that even swaying from the set tone of your business could impact your company reputation. This is why businesses and organizations are always careful about what they post on social media. In the past, we have seen a number of businesses issue apologies for something that they have posted online.
Of course, the reach of your online profile can also be beneficial. Let’s not forget that it is a fantastic way to connect with customers and show some skin. Not literally but figuratively, introducing your buying customers to the people behind the company. You will see this in a lot of LinkedIn profiles with businesses often using them to shine a spotlight on their workers. They know that this is an important tool for attracting new employees and even investors as well as customers.
Your website online is important too. It needs to look like it has been set up by a professional organization. This is one of the reasons why many businesses now use an experienced web designer. They want to make sure that their business site stands out from that of their competitors. Although, in many cases the look of the business in the real world is going to be even more crucial.
Business Premises
Inside and out, your business property needs to look absolutely incredible. Potential clients must see your company as a place that is already successful. You don’t need their business, but they would be crazy not to use your services. This is the idea you are trying to convey, and it’s surprisingly easy to create.
You can start by thinking about the exterior of the building and the curb appeal. On the housing market, curb appeal is used to sell a property. You’re going to use it to sell the idea of your company to new customers. One of the ways to do this is with landscaping. If you have any grass or greenery, it needs to look lush and fresh all day, every day. You can guarantee this by using hidden irrigation systems around your property. You might also want to think about adding a unique sculpture or outside piece of art to make your office stand out.
The fun continues inside the office, where you will need a complete kit out. You may want to invest in the services of an interior designer for this. Again, it’s useful to think about your company as a house. You need to stage it and get it ready for that ever important sale. Little details are important here too. So your business should also be regularly cleaned. You’d be surprised how quickly an office can start to look like unkempt without regular cleaning.
Think about what clients want to see when they walk around a business office. They are considering the valuable information that later they will be putting in your hands. They want to know that it is secure, protected and well looked after. They don’t want to see papers thrown across desks or files scattered across the floor. These little things will damage your business image and make winning new clients virtually impossible.
Charitable Acts
Except for using a high quality publicity company, the greatest tool to boost your business image is the media. If you get the media on board, then you have a fantastic chance at free publicity. If the story behind your company is interesting enough, this publicity could last for days or even weeks. To do this, you just need to create a positive spin around your company, such as a charitable act. Imagine if you introduced the possibility for customers to donate a small amount to charity every time they brought one of your products. You’re not losing any money by doing this, you’re not even donating any money yourself to a charitable cause. But through the media, it will still seem as though your business is giving back to the world. In recent years, customers have placed more importance on buying from good companies. Many businesses have found interest in their company has increased due to a promise to go green. You could do the same, and we’re sure that you will see similar results. Again, it’s easy to do this by taking little steps.
Christmas is nearly here, and soon you’ll be sending out cards to your clients. Rather than sending out actual cards, deliver e-cards instead. This way you can show that your company cares about the environment, boosting your image.
You should be able to see now, there are plenty of ways to shape your image. By doing this, you can increase the strength of your business brand and reap the benefits of doing so. In some cases, you might even find that profits soar and demand reaches new heights.
