Selling products on Amazon isn’t as easy as many people assume. If you’re an Amazon seller and you want to boost your sales, here are just a few tips that could help.
Take advantage of analytics
Amazon’s ‘Brand Analytics’ feature is well worth taking advantage of if you want to boost sales for your business. It can tell you key information such as popular keywords leading to your products, demographics of your buyers and which products people are looking at. From this information, you may be able to fine-tune your promotional tactics.
Amazon Brand Analytics isn’t the only analytics tool you can use to get this information. In fact, it’s worth looking into third party analytics tools for deeper insights such as this one at https://www.d8adriven.com/product. This could help you to truly understand who your audience are and how to market to them, as well as which products to push and which to abandon.
Focus on your Amazon SEO
Amazon SEO can help to attract more customers to your product listings. Like SEO for Google or Bing, it largely involves optimizing keywords - when people search for certain terms, this can increase the chance of your product listing being seen.
There’s a lot more to Amazon SEO, which can be worth looking into. Check out this guide at https://www.arcalea.com for Amazon SEO tips.
Price your products competitively
Price your products too high and you could struggle to get customers. See what other competitors are charging and try to match these prices.
Of course, you still want to make a healthy profit, so be careful about how low you go. Discounts on higher value products are likely to be more profitable. You can use Amazon repricer tools to automatically adjust prices or you can manually change prices.
Request reviews from customers
Having lots of positive reviews on your products can help you to build trust and secure more customers. Requesting reviews from customers is the best way to encourage them. There are a few ways to do this - this guide explains more: https://www.junglescout.com/blog/
It’s worth waiting a period after a customer has received a product before requesting a review. This gives the customer time to use the product and make any complaints if they are not happy - if a customer makes a complaint it’s usually a good idea not to follow up with a review request.
Weigh up the pros and cons of FBA
Fulfillment by Amazon (FBA) can take care of packaging and delivery for you. It costs a little extra, but can take away some of the stress of posting and packaging your product.
You should decide whether this is the best option for you, or whether you’d prefer to package and post your products independently. A DIY approach could allow you to get more creative with packaging and you can shop around for courier options. Just make sure that you’re able to stay on top of it all - if business starts to pick up and you don’t want to hire help, you may find that it’s easier to use FBA.