When speaking in terms of marketing, it is crucial to understand the fundamental concept behind "brand awareness." In a nutshell, brand awareness refers to the familiarity that people have with a particular company or product.
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It can be said that a business's brand awareness is essentially the extent to which consumers are aware of a business and its offerings. Therefore, in order for any company or product to gain widespread recognition, it must first achieve at least some level of brand awareness.
How does one go about increasing brand awareness? By having great products and services on hand! This seems simple enough, but there's more involved than creating an initial offering and letting it fly under the radar until consumers notice you.
A new company will need a plan in place for how exactly they're going to increase brand awareness.
Here Are Three Things That Can Help Get You Started:
Branding & Messaging
Your branding/messaging is arguably one of the most important aspects of increasing brand awareness and BrandTotal for any business or product. Your company's name, slogan, logo, and other elements that make up your message should be developed early on in order to create a strong foundation for growth.
With this in mind, it may also serve you well to invest in an effective website design since consumers will understandably use online avenues when making their purchasing decisions.
In addition, a clean design with easy-to-navigate menus will not only encourage visitors to stick around, but it will allow them to have an enjoyable experience, so they'll be more inclined to pass along any positive feedback.
Another thing that you should take into consideration is your packaging. Packaging is such a small detail, but it can make a big difference because it helps represent your business’s personality and image. For example, if you’re an up-and-coming brand, it doesn’t make sense to use custom packaging that looks like something that has been around for decades. And even when your brand is old and established, it doesn’t mean that you should use boring packaging.
If your brand is unique and has personality, you want to use creative custom packaging that embodies that personality. You can capture customer attention instantly by incorporating custom elements into your packaging that are unique to your brand to help put your business in front of customers’ eyes.
Social Media
With the surge of social media sites such as Twitter, Facebook, LinkedIn, and more, businesses are making it a point to create profiles on these networks in an effort to increase brand awareness. However, marketing your business page isn't all about posting sales specials (although that can be part of it).
Although you should make sure your website is optimized for search engines like Google and Bing, you'll also need to put some time into helping consumers learn who you are via posts that convey information or promote interest in your brand. This will not only help potential customers get familiar with the product/service but may even result in some new leads.
PR & Advertising Campaigns
It's true what they say: any press is good press. Taking advantage of free advertising opportunities with the help of press releases and advertising campaigns can help build brand awareness for your business or product.
The trick is, you'll need to find an effective PR partner that has experience placing clients in publications with a large readership. If done correctly, this could be just what it takes to have people talking about your company/product on a national level!
In Conclusion
As you can see, there are diverse ways to go about increasing brand awareness for any company or product. By focusing on the quality of your online presence via website design, social media marketing, and search engine optimization, you'll be well on your way towards success.