Dream Engine, a Melbourne-based corporate video production company, is all about good delivery. They don't just create awesome videos—they focus on the concept as well.
After all, it's vital to get the message across.
If you're looking for resources about video brief writing, then you've come to the right page.
Here, you'll learn more about how Dream Engine writes its great video briefs:
Why You Need to Create a Video Production Brief
A brief serves as the outline of the project objectives. This will help the Dream Engine team incorporate all the important ideas into the video.
For the customer, it's a way to discuss the vision and the concept of the video. For the production company, it's all about being involved. That way, they get to deliver what the client needs and wants.
What to Consider Before Script Writing
Dream Engine will customize the brief according to two components:
Marketing Considerations
These should tackle the following:
Company Particulars
First and foremost, the company should describe what it is, its mission, and its goals.
Likewise, it has to focus on what it wants to communicate and why they're doing a production in the first place.
Do you need a video that will answer questions or drive traffic to your site? Will it be used internally for training your new employees?
Target Audience
Who are the people the company wants to educate or inspire?
This is why it's crucial to do some research. The company needs to profile its current customers—their age, gender, location, and other demographics.
Call to Action
What do you want the viewers to do after watching your video? Do you want them to sign up for an event, download a file, or purchase a specific item?
Content Use
This will affect certain features, such as the style or duration of the video.
For example, if you want to appeal to young people, you'd like to create a video that uses easy-to-understand terms.
Budget
Like the content, this will affect the way the video is produced.
Technical Aspects
Once the issues mentioned above are addressed, it's easier for Dream Engine to work on these aspects:
Number of Cameras
For projects such as testimonials, interviews, or presentations, a single camera would do. However, it's only suitable if the focus is limited to the content or the speaker itself.
If not, a second camera may be needed for inserts or cutaways. It's good if you want to make the project appear more creative and cinematic.
Screen Resolution
Dream Engine Melbourne often shoots videos in widescreen 4K format, as they are suitable for television, the web, etc.
That said, the portrait resolution may also be advisable, especially for videos streamed on the mobile phone.
Number of Videos
A human’s average attention span is 20 minutes. However, you can expect viewers not to go beyond a 60-second video.
More importantly, you need to grab your customer's attention within the first eight seconds!
As such, the best way to sustain attention is to cut the video into smaller chunks. This is crucial for short-form videos, which run anywhere from 30 to 60 seconds. They're pretty popular nowadays, mainly because they're used in most social media feeds.
While producing a short video is recommended, there's no stopping you from creating a longer one.
For example, you may need a medium-form video to build trust in your brand. This lasts anywhere from 90 seconds to five minutes in duration.
For in-depth learning or how-to's, a long-form video production lasting five minutes or more is the way to go.
Compression
This will depend on the file size and how you plan on distributing the video.
It's best to keep the size small, as this will cut download and streaming time. However, this will affect the quality of the video.
That said, experts recommend having two file sizes: one big and one small. That way, the viewers can choose what they want to watch on your website.
Budget
This is not only a marketing consideration; it's a technical consideration as well.
Even if you don't have much money to spend, Dream Engine can still help you out with your project. With their services, you are sure to get the creative video production your brand needs.
Extra Features
As with everything, creating a quality video is essential.
There may be a need to get a teleprompter, especially if the lines are pretty long. The same goes with a green screen if there's a need to add custom backgrounds.
Likewise, you may need a makeup artist, especially if the clients pay to watch your video production.
Final Thoughts
Developing a great brief is vital for it helps guide the video production process. If you're looking to get a more positive reception, make sure to seek the services of Dream Engine.
As the best production company in Melbourne, Australia, they can help you with all of your projects, no matter how big or small.