by Brian McKay
As an up and coming company, do you think you’re marketing yourself well? Usually there's some work you can do to refine your methods, especially when it comes to money. If you’re a small business, you’re going to want to soak up all the advice you can, and considering finance is the main motion for businesses out there, you’re going to need the ability to make informed decisions about money on your side. And when you’ve got a lot of money to delegate out, you’re going to need to focus on the right areas that’ll bring double the return in any investment you make.
All businesses out there need to do it, but as a startup, you’re going to need to pay more attention to the structure of this than anyone else in the corporate world. So if you’re looking for a marketing campaign that’s going to get your name out, and really deliver your message and brand to the masses, this is the post for you. Here’s a just a small sample of the best marketing methods there are out there, but it’s enough to give you an idea of what you should invest in to make your company thrive.
We all want to see this progression on our company charts! (Source)
Know Who Your Customers Are
If you know who you’re selling to, and you know you’ve got plenty of branding on your side to make sure you can relate to the people you’re trying to sell to, you can accomplish any kind of marketing method out there. But most of all, you can build yourself a marketing persona, and be able to pinpoint what the core essence of your target market is.
Don’t worry, there’s plenty of ways to build up this persona, and one of the best ways is to employ a focus group. Find out what typical people think of you, and why they would need you and your product in their life. The more focus groups you hold, the more personas you can build, and that’s the key to success across the entire marketing board.
Have Some Merchandise to Sell
Or giveaway, depending on what kind of marketing method you’re going for. Maybe you’re headed to a conference, maybe you’ve got a repeat customer margin to meet. Either way, if you’re looking to spread the word about your business in a more involved way than simply throwing a business card around, this is the marketing method to start with. Don’t worry, there’s plenty of return business you can make here, even if you don’t make an instant profit off of it.
You could even give away items with your business name and logo. Hand fan printing is a great way to hand potential customers a useful item that displays your business.
So when it comes to offering business merchandise, you’re going to need to make your merch exciting enough to pick up and use, or pick up and wear. Some of the best merchandise are items that are easy to incorporate into daily life, such as pens and pencils, or car air fresheners. And when you’ve got a good selection of trinkets like these, you’re going to have something for everyone.
But if you’re going the side of making some wearable merchandise, seeing as you’re not a big fashion name and have no pull within that sector, you’re going to need some specific advice. So go here to design a custom tee, and try going here if you need some pointers about what will entice people into wearing it.
Have a Sales Representative Always on Hand
If you’ve got an employee always around to sell your products, and you tend to keep self service to a minimum in your business, this is the option for you. You’ve got a sales pitch all perfected, and now’s your chance to use it to maximum effect. After all, being able to sell face to face, direct to customers in real time with real feedback, is going to net you more and more good reviews and repeat customers than anything else.
It might also be a good idea to send representatives out into your local area, and therefore target potential customers within their own area and home, to make your brand seem more local and helpful - when you go to the customer, they don’t have to make the effort to come to you! And you never know, you might just be able to find more direct sellers you could employ here!
Are you someone who needs more marketing bang for your buck? Then these are the methods for you! Get to working with them as soon as you can.