What makes your business stand out? For many small businesses, drawing in foot traffic can be a challenge. Making your premises and brand memorable is integral to converting passers-by into new customers. This article will look at five ways to make your local business stand out in 2023.
Consider External Presentation
The first thing your potential customer will see is your storefront, which makes external presentation an essential part of drawing customers in. Consider a commercial asphalt paving company to clean up your cracked parking lot, then give your storefront a repaint. Go for eye-catching colors that match your branding and draw customers in. A good external presentation will show that your business is doing well and give a positive first impression to potential customers.
Show Your Personality
A growing percentage of interactions are handled online. However, you must not let your business suffer from a lack of personality and human connection. It’s the oldest cliche in the book, but people buy people. So, any opportunity to celebrate the faces behind your company should be grabbed with open arms.
Updating your website with engaging headshots generated by AI can work wonders. It instantly helps consumers feel a greater level of trust. Meanwhile, your social media channels and content can be used to give a glimpse behind the scenes. When leads like your brand before even looking at the products, conversions will soar.
Invest In A Good Digital Marketing Strategy
Marketing your physical business still requires a good digital marketing strategy. Evaluate the channels your customers are engaging the most with online. You can measure metrics like:
Impressions - which posts have the most views?
Reach - which posts have reached the widest audience?
Engagement - which platforms and posts have the most interaction?
You will want to use these metrics to evaluate the best place to promote your physical business and look at ways to engage further with your digital audience.
Make Your Windows Stand Out
The windows are the focal part of your store. Customers should be able to walk past your storefront and immediately understand what you sell. Showcase your best products, signpost any special deals, and increase brand awareness by placing logos in a central position. An eye-catching window display is an essential first step in making your local business stand out.
Create A Sense Of Community
80% of your business success will come from under 20% of your customer base. Loyal customers are a huge driver for business growth and repeat purchases. Creating a sense of community for loyal customers is a huge part of driving brand awareness and loyalty.
You can do this by:
Creating online social communities and engaging with customers online
Holding community events in your store for the local area
Setting up a member group with discounts for repeat purchases
Curating useful content for your customers to set yourself up as a local expert
Donating to or supporting local groups and charities
Make Your Branding Consistent
Brand awareness is a huge factor in drawing people to your physical business. Your physical storefront should match the branding of your website. Any print or social marketing should also be unified across all your platforms. Creating a consistent brand will help your potential customers recognize you and make them associate your product with your logo and branding.
Final Thoughts
Your physical storefront can be optimized with an eye-catching window display and strong external presentation. However, many online factors can still drive your business success. Creating unified branding, assessing your social media channels and incentivizing repeat customers can also help drive your business growth. You can make your business stand out in both the physical and digital space to ensure customers know who you are and are drawn to your store.