by Haris Quintana
Are you struggling to get the level of foot traffic that you want for your high street business? Depending on your business model, the right level of foot traffic could be an essential part of ensuring that you generate leads and guarantee that your company remains profitable. The good news is that there are numerous ways that you can boost levels of foot traffic and many of these will fit easily into a smaller budget. So, let’s explore some of the possibilities.
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Focus On The Windows
Depending on your business building, the windows could cover a massive surface area. They are not just a way for people to gaze into your business. They present a fantastic marketing possibility. First, you should consider whether it’s time to upgrade your commercial windows. You should do this if they have seen better days and could benefit from a full replacement. Then, you can explore decal options and coverings. This can be a great way to attract attention and ensure that you are gaining notice from people who are walking by. These decals could be flashy and light up displays are certainly worth considering.
Get People On The Street
If you haven’t heard of guerilla marketing, it’s definitely an option that is worth considering. With guerilla marketing, it’s possible to build buzz around your business brand and make sure that people want to visit your store. One of the ways to do this is to send employees out to talk to people currently wandering around the city. Introduce your brand, the products you sell and consider even offering free merch. If you are smart, then this could be the start of an omnichannel marketing campaign that continues when they reach your door.
Add More Signage
If you’re not seeing the right level of foot traffic, then your signage could certainly be the issue. You need to make sure that you are putting your best foot forward here. Consider upgrading your signage with something that is far more modern and eye-catching. It could be the perfect way to ensure that people do pay attention to your business and immediately want to step inside. Every business on the high street should have a fantastic level of signage and getting creative here will provide tremendous benefits.
Turn Customers Into Agents
Finally, you can think about using your customers and turning them into your greatest marketing tool. There are many ways to do this, but one of the best options is always going to be used sponsored merch. Specifically, you can invest in some shopping bags with your brand logo. Make these stylish and ideally not single-use. Do this and you will quickly get people talking, wondering where the bags came from. This is going to lead to a lot more people walking through your doors.
We hope this helps you see that there are some great ways to keep people walking through the doors of your business. Do this and your company will be poised to achieve a fantastic new level of success.