If you want to get anywhere in the business, especially in 2022, then you need to be great at promoting your business. There is so much competition around due to the increase in online shopping, and because more people are choosing to become entrepreneurs than work a nine to five job that it is easy to get lost in the crowd, but if you know how to market your business right, with the correct mediums and a transparent subscribe button, you can avoid that particular fate.
So, with that being said, let’s take a look at some of the best ways to promote your business in 2022:
Pay Per Click ads
If there is one thing we can definitely say is true in 2022, it is that Google is a goliath in the world of online advertising. So, it makes sense that, if you want to give yourself the best chance of success, you need to ensure that you do as well as possible on Google. Good SEO practices will get you a long way with Google, but it is also a good idea to spend some of your marketing budget on pay per click ads too.
Why? Because there are approximately 160 billion monthly Google searches conducted, and the average business will earn double the amount they spend on pay p[er click ads with Google. It really is that simple!
Ethical practices
Right now, consumers are very big on ethical business, They want to buy goods and services that have a lower carbon footprint and which pay their employees fairly amongst other things. So, if you can use a local mulch provider for your landscaping business or use cornstarch packaging instead of plastic, for example, you can very easily position yourself as the better option.
Of course, it’s not enough to simply implement ethical changes, you need to publicize them too or no one will know how good your business is. Social media is the perfect place to do this, but you could also consider appearing on ethical consumer blogs, magazines, and even TV shows if you possibly can.
Online influencers
Nearly 5 billion YouTube videos are watched every single day. That is a huge number of people, many of whom will be watching the latest uploads from their favorite influencers. So, as you can imagine, if you are looking to garner attention for your business in 2022, YouTube is a good place to do it. You could pay to advertise on the platform, and that is something you should definitely consider, but it may be better to work out an advertising deal with an influencer in your niche instead.
Why? Because as well as getting your brand seen by as many people as possible, having an influencer say they love your stuff will give your company the social proof you need to convince more people to check out your business and actually buy a product.
The big influencers can command thousands of dollars for a single post, but there are some smaller influencers who are nonetheless very popular, who offer more reasonable rates, and sometimes you can get an influencer to show off your stuff simply by sending them a few samples, so it is always worth a try no matter what your marketing budget may be.
Email marketing
Email marketing may seem a little quaint in 2022, but it is still one of the most effective ways to sell products and services. Although not as popular as once before, it is thought that 22 percent of all marketing emails sent out are opened, which is not really a bad hit rate. If you can hire a good copywriter to craft irresistible sales emails, your own personal hit rate could be significantly higher.
Podcast ads
Last year alone, more than half of all U.S. citizens had listened to at least one podcast, and the popularity of the format is growing more popular by the day. Not only that, but podcast ad rates are often much more reasonable than influencer ads. All of this means that, if you want to promote your business in 2022, you should undoubtedly be using podcasts as part of your marketing strategy. Try to choose pods that are likely to appeal to people in your niche, but any big podcast will surely boost your numbers too.
As you can see, promoting your business in 2022 and beyond, does not have to be complicated or overly expensive, but you do have to be willing to put in the time and effort to do so, and the best time to do that is right now!