Increasing website traffic can be challenging due to the sea of available websites. There are thousands of new websites added to the online space every day. Thus, it is a good idea to work out how to maximize your traffic and expand your reach. Here’s how.

Image by Kevin Phillips from Pixabay 

Run regular audits

Audits for online sites are ideal for maximizing traffic. It can help you see which searches are most popular and also which products or pages perform the best. 

For instance, you may run a blog. A content audit for your blog can help you discover what is and isn’t working for you. It will show you what searches are successful and which pages are loading slowly and deterring potential readers. 

Utilize social media

Social media is a (kind of) free marketing strategy that all businesses should be on board with. Utilizing social media to share and promote your website is guaranteed to draw traffic, especially if you share it at the right time with strategic wording and hashtags. 

You can share links for audiences to click through on every social media platform. This can draw new and regular customers to your site. 

With the right hashtags and promotion skills, you can reach your target audience. You will be able to achieve and maintain a loyal customer base through social media promotions, which will drive them to your website and increase your traffic. 

Leave the web design to the experts.

There are various different factors that contribute to the success of your website and, in turn, the amount of traffic it receives. While it's important that the content you upload to your site is of a high quality, you should not discount the importance of good web design when it comes to attracting new customers. After all, studies suggest that customers will spend less time on a poorly-designed website than one that is both aesthetically pleasing and functional. However, if you have little experience in this area, it may be in your best interest to pass these duties over to a website design company that can do the hard work on your behalf. This way, you can focus on running your business while they put together a professional, stylish website that can be accessed from a variety of different devices, from mobile phones to computers. This way, you’re making your website accessible to all customers while ensuring that its sleek and stylish design is sure to catch their eye. Websites designed by professionals often receive higher google rankings and better conversion rates overall - meaning it's a worthwhile venture for your business.

Schedule regular posts

If you neglect your website for some time, you will most likely lose customer interest. With regular posting, your website will climb up the search ranks and be seen by more people. 

Customers like regularity and consistency. Thus, if you have an irregular posting schedule and they do not know when to expect something new, then you will likely lose their interest and maybe their customer service. 

Offer free tools

Everyone loves a freebie. No matter what your business is and what your website promotes, offering free tools is likely to gauge more traffic. 

You can promote these free tools through email or social media marketing. Let people know that you are offering something for free and they are likely to click through and use it.

It could be a guide, free trial, or free product. Whatever freebie you can offer, try it out and see how much your traffic increases. 

Update the tech

Behind every website is technology. It will likely need regular updates to perform efficiently. You will want to ensure that your website has a fast loading time and doesn’t crash often. It is slow, you may lose customers quite quickly. 

Thus, always ensure to update the tech so that your website runs smoothly and satisfies customers. 

Use effective keywords

SEO is not everyone’s speciality. But, with a little research, you will be able to understand that using keywords are effective for increasing traffic. 

Make sure the keywords relate to your content so that the readers are not disappointed. Using niche and unique keywords will likely push you up the search ranks too, so choose wisely.