By Jerry Mooney

Passion is without a doubt, the singular most important thing when it comes to business success. Far too many startups overlook it and instead look for the next big thing. When they should be finding a business idea that they are passionate about. Anyone who has ever run a business knows just how important having a drive for what you do is. As many business owners will tell you, it can be what makes or breaks a company.

That’s why it’s of the utmost importance that you are passionate about the sector that your business focuses on. Otherwise, you’re setting yourself up to fail. You need to have a connection to your brand, a drive that motivates you to put your all into your company. Don’t underestimate the importance of having passion for what you do - in business it’s one of the most important factors.

Passion will drive you forward

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Making a success of your startup, whatever it may be, is about having passion for it. If you launch a company that you have little or no interest in, you won’t feel motivated to do all that you can to make a success of it. You’ll be trying to grow your business for the wrong reasons - to get rich, instead of because you have a genuine interest in it.

If you want to start a company that you love, you need to take the time to find an idea that sparks your interest. To do this, look at the things that you have a genuine interest in. Say, for example, you’ve always had a love of transport - cars, buses, etc., this should be the sector you work in. Whatever area of transport interests you, be it delivery services or buses for events, 

 If you’ve got passion for it, your chances of success are much higher. Your love of your company will rub off on others

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One of the most important areas of business is building relationships with clients and other companies. In order to do this, you need to be passionate about what you do. If you go into a presentation and reel off statistics and information with no conviction or excitement, you aren’t going to inspire. Instead, you’re just going to seem like another business owner trying to make a sale.

However, if you’re passionate about your brand and what you do, it will show. If your interest and drive for your company is visible to other people, it will rub off on them. They’ll see how excited you are about what you do and because of this, will also become excited by your brand. In the business industry, if you’re able to get other people interested in what you do, you significantly up your chances of success. So if you want to build a business that’s able to grow and prosper, you need to have a passion for it.

By being connected in some way to your brand, you double your chances of being successful. Whether it’s starting a business you’ve always dreamed of running or a venture in a sector that interests you, it doesn’t matter. As long as you are passionate about it, that’s the most important thing.

Jerry Mooney is co-founder and managing editor of Zenruption and the author of History Yoghurt and the Moon. He studied at the University of Munich and Lewis and Clark College where he received his BA in International Affairs and West European Studies. He has recently taught Language and Communications at a small, private college and owned various businesses, including an investment company. Jerry is committed to zenrupting the forces that block social, political and economic justice. He can also be found on Twitter @JerryMooney