E-learning has undoubtedly gained widespread popularity today as many people leverage digital resources to learn conveniently during the pandemic, highlighting its convenience. Market Research estimates that the US e-learning market could grow by $12.81 billion between 2020 and 2024. Although creating an online course is an excellent idea worth considering if you have any expertise to share, it is equally essential to advertise it to as many potential students as possible. If you’re curious to learn more about effectively promoting your online course, consider the following points.

Publish promotional videos on YouTube

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YouTube is the second biggest search engine, with users watching more than a billion hours of content daily. These users open YouTube for entertainment, information, and education. As such, some of them would undoubtedly be interested in your course. Consequently, create a catchy promotional video that explains your course and converts leads into students. After creating and publishing a promotional video, you can create a YouTube channel dedicated to your material. This channel will help you promote your content and also engage with your students in the future.

Invest in promotional vinyl banners

Vinyl banners remain a practical aspect of physical advertising so that you can promote your online course this way. These banners are durable, lightweight, cost-effective, and incredibly effective in advertising your products and services to your target audience. Consequently, invest in quality promotional vinyl banners and hang them in strategic areas to encourage people to sign up for your online course. However, it is crucial to get your banner installation right to display it to prospective students appropriately, so keep this in mind.

Build an email list

Email isn't as archaic as it seems since many people prefer email correspondence over several other options. Indeed, email has the highest ROI of any marketing channel, so it is worth considering promoting your course to prospective students. That said, you can build an email list using lead magnets like case studies, free videos, checklists, e-books, and other free content that you will give out in exchange for your website visitor's email. However, ensure that the content of your lead magnets is relevant to the interests of potential visitors since the goal is to make them subscribe due to irresistible offers.

Start a podcast

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Statista data indicates that 57% of US consumers listened to audio podcasts. Podcasts are an excellent way for auditory learners and people who enjoy oral content while driving or commuting. Consequently, you can build an audience of students interested in your course topic by launching a podcast about that topic. Everyone who listens to this podcast is a prospective student for your online course, so it is critical to have a top-notch podcast that is beyond convincing. You can share valuable tips related to your course's topic in each episode. Then, add a call-to-action (CTA) at the end of every episode to encourage listeners to visit your website and discover more about your course.