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Lots of business owners think this is a tedious task that is going to rob a lot of time, money and manpower. Sometimes they are right, but most of the time these are just people trying to do too many things at once. Internet marketing in general contains a wide range of activities that most businesses do not need at all. These businesses need to find specific strategies that will work for them and get the best out of these strategies. In this article we will see how small businesses like electricians, technicians, plumbers, cleaning services, restaurants, lawyers and the like can start digital marketing and face-to-face marketing in order to increase the clientele and the revenue eventually. Here are some tips:

Tip # 1: Keep your website as simple as possible. Your website is actually the face of your company across the web. This is content that represents your brand, the services you offer, the vision of your company and the type of customers you work with. The site should contain all the most important things pertaining to your business. This will make it easy for the site visitor to find all the information he needs before contacting you to become a paying customer. The most important thing you need to do when it comes to building a website is to 'keep it as simple as possible'. If the site is simple, visitors will enjoy an excellent user experience, it will be easy for you to maintain the site both technically and in terms of search engine optimization (SEO). One of the most important things you need to consider is the graphics and content on the site. Lots of companies decide to use sites that provide generic images. You should very much not do this because it is one of your opportunities to stand out from the competition and show that you are human and your company has a character. 

Tip # 2: Your customers are your biggest supporters. You should be aware of your customers' needs and ensure that you have great customer service. Focus your products based on what they like, do your market research and create good face to face communication. Also, you must consider what else will be good. Do you need to buy a new credit card terminal? Having easy and accessible payment options for your customers will be vital for them and you. Look at adding samples for them to try and asking for their feedback whenever it is possible.

Tip # 3: Find the right social network for you and use it. Businesses of all sizes need to have a presence on one or more social networks. Create a page for the company, update it with the essential information and use it on a regular basis. Places like Facebook and Instagram can greatly help you market your company through the Facebook advertising platform for example. Social networks are a great place to promote the services you offer, post original content, generate new leads and more. It’s time to make your business a success!