What Are The Roadblocks Between Your Customers And A Purchase?
Are you struggling to get your customers to commit to a final purchase? If your number of abandoned baskets are exceedingly high or your bounce rate is unhealthy, you need to consider what roadblocks customers might be hitting. There are a few examples to be aware of here. These are the options we recommend you consider.
No Information
First, it’s possible that a customer won’t commit to a purchase decision because they can’t find the information they require on a product or service that you offer. There’s no excuse for this these days. At the very least, you should have an FAQ page on your business website. This needs to be filled with all the key questions that your customers will likely ponder. You might also want to consider installing a chatbot plugin on your website. A piece of software like this will mean that you can use AI or real employees to provide information that customers need before they can complete a transaction.
Terrible Website Structure
Do consider the structure of your website if you are struggling to get users to the final point of sale. Ideally, your website should follow the typical three-click rule. This means that your customers should never be more than three clicks away from a page they are looking for on your website. This could include a product page or a page that provides the information that they need to feel secure about a purchase that they are currently considering.
Technical Issues
There are lots of other technical issues aside from your website structure that can stop customers from buying your products. For instance, you might have a website that loads ultra slowly. If that’s the case, then customers could get bored while they are waiting for the page to load and click away. Alternatively, there could be a security issue with your website. There are several search engines that will now point issues like this out to users. Or, you may find that the problem is at the very end of the buyers funnel and related to purchase options. You need to ensure that payment plugins including things like stripe credit card processing software are working correctly on your webpages.
Poor Reviews
Does your business have poor reviews? If so, then we guarantee there’s a lot of people who have abandoned a purchase after reading some of the responses from past clients. Research shows that 80% of customers will check reviews before they even think about committing to a purchase of a product or service from a brand that they have never used before. That’s why it’s important that you take steps to respond to negative reviews and fix issues with your company that are causing them. You need to show that you are constantly improving as a brand
We hope this helps you understand some of the common roadblocks that could be between your customers and a potential sale. By dealing with these issues, you can drive conversions and thus profits through the roof.