by Sharon Jones

When it comes to digital marketing, experts know that content is king. That doesn’t just mean well-written blog posts, though. Today’s discerning audiences are looking for more than text blocks and a few carefully selected images. Read on to find out about five reasons that video content is even more important than traditional text and images.

1. Modern Consumers Love Watching Online Videos

YouTube is one of the most popular social media networks on the Internet for a reason. Modern consumers love watching videos, whether they’re found on YouTube, other social media sites, or companies’ websites. Both B2C and B2B businesses will have an easier time converting casual browsers into loyal customers if they ad video content to their sites that show products in action or offer insight into the company’s mission and values. Business owners can visit platformcreator.com to find the help they need creating high-quality video content.

2. Videos Boost Audience Engagement

Videos, which combine sound and visuals, offer a powerful medium of communication. They are attention grabbing and can contain elements of all other communication media from images and graphics to text and spoken words, which makes them more versatile than other advertising media. Boosting audience engagement makes it easier for companies to build a positive brand image and move more leads into their sales funnels, so it’s worth investing in high-quality video content.

3. Promote Organic Shares

Today’s social media users are much more interested in sharing videos than other types of content. That’s because, in addition to being more attention-grabbing, video content is also more socially relevant. Many consumers and companies maintain a presence on Snapchat or YouTube, so potential customers or clients are used to interacting with video content and sharing it with their friends. This extends the reach of the company’s social media presence without requiring the kind of monetary input associated with paid ads, which are less effective anyway.

4. Videos Allow Non-Verbal Communication

Body language and tone of voice play a larger role in establishing trust and building a relationship with customers than some old-fashioned business owners might think. For maximum effectiveness, make sure the speaker is on screen and easily visible to the audience so it’s easier for them to read body language and tone. Adding other visual elements can also help, but the most important thing is to ensure that the speaker looks sincere.

5. Provide Quick Access to Information

It takes longer for consumers to process information in a text format, or even in an infographic format, than it does for them to watch a short informative or promotional video. Viewers will also get a clearer picture of what information means if they can watch someone explain it using both visual and audio cues. That’s good news for companies that need to explain how to use their products or make a compelling argument for why they are preferable to those produced by competitors.

The Bottom Line

If there’s one digital marketing tool that can benefit business owners across all industries in all geographic locations, it’s video content. As with all online content, though, quality is still the key to success. Find a video production company that can help business owners and bloggers create professional videos to promote goods, explain products, or create a connection with audiences to start taking advantage of the many benefits of this versatile communication medium.