by Lina Martinez

Proactivity is all about understanding that so many problems can be cut off at the pass, just by thinking differently. In fact, it's an essential way of working if you want your business to be successful and can make a distinct difference to the areas described below. Read on to find out more. 

Sales pipeline 

The first area that your business can benefit from more proactivity in is your sales pipeline or funnel. This being the process of engagement of potential leads all the way down to the ones that are most likely to convert.

In fact, without a robust sales pipeline and the work that goes into it in bringing people on board, you will risk the success of your business. Additionally, it will always make it very difficult to predict your figures for the quarter as well. 

To that end, it's imperative that you invest money into developing a pipeline. Something which needs to include not only identifying potential customers but also differentiating different types of content and contact, so you meet them appropriately at each level of engagement. The reason being that by doing this, you will be forging trust and loyalty as you move them through the pipeline process, making it much more likely that they will commit fully at the end. 

IT 

Another area in which it's vital that you take a proactive attitude is your business IT provision. After all, most companies now really on IT for critical processes, including customer facing things like websites, apps, and advertising, and backend stuff like client databases, communication studies, and production monitoring. 

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What this means is that if any or all of these systems go down, you will not only lose productivity, but you will be uncontactable concerning customers and suppliers as well. Something that can cause you to lose a significant amount of business. 

Of course, proactivity can help here because it allows you to approach your IT monitoring in a manner that is most effective.  In fact, by being able to remotely monitor your security and other software, something you can click here to find out more about by, you can deal with any potential threats for they actually become a significant issue. Something that means your vital systems are much less likely to go down. 

Recruitment 

Lastly, don't forget that you will also need to take a proactive approach in the area of recruitment if you want your business to be a success. The reason being that staff are one of your most valuable assets, and losing them can affect all sorts of things such as productivity, morale, and motivation. 

To that end, instead of getting trapped in a reactive cycle of staff leaving, and then scrabbling around to find a suitable replacement, it is better if you have things in place that can help you deal with such an issue when it occurs. 

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Of course, that means not only takes the best care of your staff as you can, but also maintaining a database of well suited potential employees on which to call should the need arise. This being a much more proactive way of dealing with recruitment altogether.