How To Increase Customer Engagement On Social Media
by Zoe Zorka
How To Increase Customer Engagement On Social Media
Today, social media is at the forefront of serious-minded business owners. The impact of the Coronavirus pandemic has shown how effective social media can be utilized as a marketing tool for businesses. But that does not mean that once you are on social media, your sales will automatically increase. You have to connect with the customers and engage them to increase the chances of making a purchasing decision. Customers also want to be associated with brands with a strong and positive message. To build such a relationship, you will need to know how to increase customer engagement. Here’s how.
Develop and share informative content
People on social media are primarily looking for two things, education, and entertainment. Daily, the amount of information searched on just Google is estimated to be about 5.6 billion. This is a staggering figure. Imagine if you can provide informative or educational content that can offer solutions or answers to just 5% of this number. You are likely to get so much traffic, and sales will increase.
There is this perception that many social media users do not like to read long texts. This may hold some truth as social media users want instant answers. So, when crafting your content, you should always add infographics and videos to increase its viewership. If you are not skilled enough to create such videos, you can seek help from professionals who can offer you video production services.
Start the conversation
On social media, everything revolves around conversation. No matter how good your content is, you will likely not get any traction if you do not start the conversation, and you have to find innovative ways to do so. One way is to ask thought-provoking or controversial questions which get people wondering. For instance, a question like,” did you know your toothpaste could be harmful to your health?” will raise some eyebrows.
Track events
There is something always happening on social media, and sometimes the conversation gets very intense, and it may even blow up into a trend or hashtag worthy. Such events mean that there is a lot of traffic. Through social listening and social media monitoring, you can join the conversation and engage and attract people to your core business. The best way to do this is by checking daily trends on social media platforms and joining the conversation.
Be visible
Social media is inundated with so many businesses, and to remain relevant, you must be visible. With an estimated 3.78 billion social media users and average usage of 2.5 hours daily, you will be forgotten if you are not visible. So you have to remain active to increase engagement.
Encourage feedback
Engagement is a two-way street, and encouraging feedback is a great way to increase interactions. People tend to believe in other people more than they believe in organizations. So, any positive feedback on your products or services is a goldmine. Encourage such feedback and make the most out of it. Make videos of testimonials from people who have used your products to show others that your product works. The engagement will increase as others will seek to verify the information and make inquiries.