Marketing a company locally doesn’t mean that you can take it easy or continue to think inside the box. You still need to do everything you can to make your company stand out and ensure that you get the attention of the customers who will make it a success. There are lots of different tactics that you can use to market a local company. But you must think on the same scale that you would be if you were marketing your business internationally. Here are a few ideas to get you started.
Go Guerilla
Guerilla marketing is transforming your marketing into a massive event like no other. Rather than trying to win customers over by showing off your product you get them to buy, making them part of the show. It’s easy to do this if you know how. One possibility would be to hire actors and performers. They can then head out onto the street outside your business and make a splash. They might engage an audience by asking them questions or showing them one of your best products in action. Anything like this is sure to bring more foot traffic to your company. But it’s not just about marketing offline.
Don’t Forget Online Promotion
You might think that if you’re marketing a business locally, you can forget about online promotion and marketing. This isn’t true at all, and online marketing can still be incredibly helpful to you. If you are unsure how to market locally online, you might want to look at a business like Local Digital. They can help you find your footing and ensure you find the right local customers online. You can still do this with the same type of tactics that you would use for an international campaign. For instance, marketing content is definitely going to have an impact. You need to think about this when you’re setting up your online marketing. Of course, SEO is going to play a part too.
When marketing a business online, you need to look at local SEO. This is about regional identifiers and ensuring that you’re using them the right way. For example, you might be bidding on adwords. If that’s the case, you can specify the keywords you’re targeting with regional identifier and guarantee customers from your region find your site.
If It Ain’t Broke…
There are lots of big business marketing strategies for local businesses that are ignored or scoffed at in a world where the focus is on digital. But, these tactics still have a solid impact and can boost the performance of your business. On example would be renting billboard space. If you rent billboard space, devise a winning marketing angle and choose your location carefully, you can easily gain a lot more interest from customers.
Handing out flyers is the same basic idea. Though flyers might seem like a small way to market, it depends on how many people you hire and how many you hand out. If you hire a hundred employees, spread them around the city and make sure your fliers lead to a bigger marketing profile online you will be maximizing the potential of your company.
You should now be able to see why you should still think big, even if you are running a small company.
