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While the introduction of alternatives like YouTube and Instagram TV can make it seem like our favorite black boxes are past their heyday, many businesses continue to find that this isn’t the case. In fact, there are a great many people still claiming that television appearances remain the most viable form of good marketing, and there are some pretty convincing figures to back that claim.

Of course, opportunities here have expanded far past advertising on traditional channels to include partnerships with streaming services, and even appearances on modern releases like these Roku business shows. However companies approach this challenge, though, one fact remains immovable – big screen coverage still has the potential to reap big results. In this article, we consider precisely why that is, and why businesses can’t afford to mistake television as a dead platform any longer. 

# 1 - Popularity hasn’t wavered

It’s easy to assume without research that the popularity of television will have wavered with the launch of increasingly popular platforms like YouTube, but the figures reveal a different story. In fact, television remains significantly more popular than its contenders based on viewing times, with as much as 4+ hours a day compared with just 15 minutes of YouTube. That’s not to say, of course, that some people haven’t jumped ship in recent years, with many millennials, in particular, no longer owning televisions. Still, popularity here has remained consistent enough that there’s no question as to whether traditional television ads and appearances aren’t far more worth a company’s while than, say, interactive YouTube ads. 

# 2 - Resilience is a given

Television is also the most resilient marketing platform of our age. Even over the past twenty years strengthening developments including additional satellite channels, and of course, the introduction of modern-day streaming platforms have all meant that, far from falling on its sword, television has realistically gone from strength to strength. As a result, this platform is now able to attract far larger audiences, and far more potential business benefits as a result of getting marking here just right. 

# 3 - Results speak for themselves

Ultimately, any marketing pursuit should be made with potential returns on investment (ROIs) in mind. Luckily, television doesn’t disappoint here either, and still delivers the highest marketing returns in the US with an impressive $14.34 for every dollar spent. Of course, ensuring ad quality, and coverage at times when target audiences are most likely to be watching, etc. is still crucial for making this possible. However, with effective television ad campaigns in place, businesses can certainly rest easy here that even dedicated in-house efforts will be more than worth their while. Reducing television marketing costs with the help of outside agencies can further this benefit, ensuring phenomenal marketing returns that simply aren’t possible anywhere else. 

While technological advancements have opened the door to digital marketing in recent years, the oldies still often remain the goodies. Never is that more obviously the case than when you consider keeping your marketing efforts focused on the big screen.