Are you looking for a business development representative (BDR) to help you grow your business?

A business development representative helps companies gain more clients by finding different leads and directing them into the sales funnel. So, a good BDR will have the skills necessary to intrigue clients into learning more about the products and services and making a purchase.

But if you're looking for a business development representative, you need to know which qualities to keep on your radar. Below, we'll go into the top 6 qualities you need to look for to find the perfect person for your business. Keep reading to learn more!

1. They Understand Your Clients

Every company needs to market its products and services to its target audience. Your target audience is the group of people most likely to buy from you. Many business owners do research into this people group before they start their companies.

That way, they know exactly how to best tailor their sales approaches to these clients.

The best business development representative should understand your clients and their buying patterns. So, you should look for someone who has worked with people like your clients before. 

2. A Business Development Representative Sets Goals

To expand your clientele, a business development representative should set goals. In addition, they need to create plans to meet those objectives.

Their goals should remain as specific and measurable as possible. So, you should ask prospective BDR candidates to tell you about the goals they have set in the past. In particular, you should look for people who set SMART (specific, measurable, achievable, relevant, and time-bound) goals. 

3. They Know How to Ask Questions

Most of the time, sales professionals interact with people who already know a little bit about the company and its products. So, you don't want a business development representative who lectures potential clients on your products.

Instead, they need to know how to ask questions and identify what the client needs.

4. They Know How to Manage Client Expectations

A BDR helps your business set realistic client expectations. One of the easiest ways to get bad reviews is for your sales team to promise something your product doesn't deliver. 

So, a good BDR will balance selling the product with offering clients realistic descriptions of what it can do.

5. They Have Experience Finding Clients

A BDR needs to have experience locating high-quality leads and moving them through the sales funnel. This includes looking for new clients and perusing current business accounts to identify and engage with potential buyers.

You should look for someone who has a proven track record of finding new clients for other companies.

6. They Understand You and Your Business

When looking for BDR, you should look for someone who already has a solid understanding of what you do. If they don't, they should be willing to learn the ins and outs of your business before meeting with potential clients.

That way, they'll be able to represent you in a more persuasive manner.

Learn more about the BDR meaning and what a BDR professional can do for you!

Want to Learn More?

If you're wondering, "Do I need a BDR?" the answer is "Yes!"

With the right business development representative, you'll have the opportunity to attract new clients without having to put in the extra effort yourself. You'll also get someone who can take the initiative, so you don't have to wait for new clients to come to you.

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