We all know the importance of the concept of a blog, but have you considered a vlog for your business? If you focus on value for your audience, you might find that vlogs are the best marketing investment that you could make. They are also the best physical investment that you could make, because you'll be investing in plenty of different products to help you with your vlogging adventure. 

From a fibre camera adapter to microphones and back screens, vlogging takes a lot more than blogging does because you need to have equipment to produce and edit your videos. The whole point of a blog or a vlog is to make sure that you are giving something back to your audience that makes sense, and with this in mind we've got some of the reasons why your business really does need to look at vlogging over blogging. 

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• You will be able to build better trust with your audience. Videoblogs allow your audience to see your face, hear your voice and see your mannerisms. You cannot convey the type of personality you and your employees are based on a content laden blog. You want your brand to be approachable and offer authenticity, because both of those things will help customers to feel comfortable with what you do. You can achieve this with a traditional blog, but it's much harder to do that. A vlog however, is one of the easiest and best ways to create a genuine trust in your brand. They give you a day in the life look at your brand which is real and raw. Consumers can always tell when a video has been scripted or over produced, but with a blog they know what they will be getting and with a vlog they can see you talking about it.

• They are super cost effective. Vlogs allow you a unique advantage compared to writing blogs. You don't always need to have a huge crew or expensive lighting setups to film a video blog. You also spend less time in pre-production than you think. The audience understands that they are watching a vlog so they won't care if it doesn't have the perfect lighting because that just adds to the authenticity. They often appreciate the realness of the person sitting in front of them on the screen.

• They are an endless source of content. It can be very difficult to be consistent in putting out content on social media but a vlog can help you and your team to be more consistent. You could film a longer vlog and then use the portions of it as micro content which is perfect for YouTube shorts, Instagram or TikTok.

• You can increase your following count. Look at how well YouTube shorts have done, and then consider whether or not you are including shorts on your business website. Short pieces of vlog content will really help to keep your audience engaged. You will gain so many subscribers from one single video if it goes viral.