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Many people may not give enough thought to creating a logo. When running a business a logo may very well seem low on the list of priorities, however, a logo is a key part of making your brand successful. But why is a logo important?

It Will Grab Attention

We have very low attention spans, and therefore, we have a very short amount of time to convince anybody that our product is worth considering. A logo is a great way to grab people's attention quickly while also communicating the core values in an interesting way. The fact is that you can use a logo on any item, from alcohol pouches to pencil cases, but as long as it is unique enough to grab attention, it will bypass that short attention span. 

It Communicates Your Brand Identity

Branding is about telling a story that's going to influence your customers. When your customers are taken in by a bold and intriguing logo, it's because of the winning combination of fonts, tones, and colors. The logo will set the stage for the story, and all these elements will translate from your logo into all of your branding materials. From landing pages to merchandise, a brand identity is pivotal to the foundation of everything you stand for. 

It Makes a Solid First Impression

For many of us, a logo is our first introduction to customers. If we do it well, we can get the interest of the right people on board so they can learn more about who we are. Using your first impression allows you to communicate ownership over the products or the niche you are in. Regardless of the product, from alcohol to financial advice, your logo is going to introduce your business as an authority on the products. To expand your reach, you may even have clothing made up with your logo on so that your staff (if you have a brick and mortar business) can wear them in the building. You can get Mato & Hash Custom T-Shirts made up with your design on them, for example, and hand them out to your employees when they are working or when they are doing promotional days.

It Is Memorable

A logo is a way for customers to identify who you are. The Rolling Stones’ “lips and tongue” are just as identifiable as the music they create. The Nike logo is an aesthetically pleasing element, and all of these great logos will always trigger a positive recollection of the brands. And this is something that the name of your business may not be able to achieve. Customers are fickle beings, and we can't expect them to remember the name of your business but a logo is far more unique, and they will associate the logo with how they remember your brand. 

It Differentiates You from the Rest

Your logo is the prime opportunity to differentiate yourself. You have to be unique because the logo will tell potential customers why you are unique. Many people focus on generating original business ideas, but arguably there is no such thing as an original idea anymore. So whether you are running a coffee shop or selling alcohol, your logo can communicate everything that makes you different from the rest. The logo can highlight your background and your mission, all with the right color scheme and font. The logo will help you convey your values and show customers why you are different from your competitors. 

It Nurtures Brand Loyalty

Consistency is important because this is what your customers will demand. As you grow your business, you are going to use that logo as a point of reference, and this logo is the gateway that breeds familiarity with your products or service. And as the business grows, the logo will inspire trust. People purchase Nike products because they know it is quality apparel, and we can easily identify this brand through the famous Nike “swoosh.” Once customers like you, they will seek you out again, and the logo is the thing that they will look for. 

The Logo Is the First Thing Your Customers Will Look for When They Come Back

Your audience will expect your logo in any form of communication. Your logo is far more important than an email that you will send out. A logo should be front and center of any materials, whether it's flyers, business cards, or advertisements. So if you do not have a logo, you are missing an important opportunity to stick out. 

A logo is such a vital part of building a successful business that if you do not have this as part of a solid foundation, you may find that you cannot start expanding and achieving your goals as you would like. The right logo is not an afterthought, but it should be something that is iconic and easily associated with your business. Do not underestimate it.