For many startups, the term ‘content marketing’ is nothing but a buzzword. However, it’s a lot more than that. If you want to build a successful business, content marketing is a necessity. If you run a business, big or small, you have most probably heard the term ‘content marketing’. However, you may still be yet to invest in this form of marketing because you’re skeptical about just how useful it can be.

Although relatively new, content marketing is one of the most effective marketing strategies. So, if you’re not already using content marketing, it’s something that’s worth investing in. Here’s why:

Photo from Flickr

It’s affordable marketing

One of the best things about content marketing is that it’s an affordable marketing method. Unlike other marketing methods that can cost hundreds a month, content creation is a much more affordable option. If you’re able to produce quality content yourself, you won’t even have to pay for it. However, unless you’re a professional writer, it’s best to outsource. That way, you can ensure that each piece of content is well written and properly SEO optimized. Another bonus of using content to market your brand is that each piece can be used more than once, thanks to article spinning. To find out more, Google ‘article rewriter’ and read up on how the process works.

A more interesting website

The answer to getting customers to stay on your website for more than a few seconds is adding a blog or news section. This is because if you’ve got interesting and informative information on your site, customers are more likely to stick around. Studies have shown that the longer a customer spends on a website, the more likely it is that they will purchase something. Plus, having a blog will encourage people to check back regularly to keep up to date with all of the latest articles.

An increase in search engine rank and domain authority

Each new blog post you add to your website increases your site’s rank in Google. If you ensure that each article is SEO optimized, then when a term that appears in a post is searched, that piece of content should come up on Google. By having high-quality content on your website, this will make it more likely that an inbound link for your content will be shared by someone else. When this happens, your website’s domain authority increases. The higher your domain authority, the higher your website ranks in search engines.

More social media followers

If you opt to share your blog posts on your company’s social media pages, you should see an increase in followers. This is because if people find your content interesting, they will follow you on social media. This is so that they can keep up to date with any future posts. They may also share your content on their social media pages, helping you to grow your social circles and get your website to reach more people.

So, if you’re not already using content marketing, consider giving it a try. You never know, it might surprise you!