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It’s that time of year when business around the world is amping up their efforts to boost sales over the festive season. While this is a good time to profit, it’s also a chance to grow your business by acquiring new customers and retaining existing ones. Here’s how to boost sales. 

Content Marketing 

If you want to increase your e-commerce sales this year, you need to improve your content marketing. If you don’t have a content marketing strategy that generates original keyword-rich content regularly, you are missing out on the chance to grow your business organically online. 

The reason some e-commerce businesses don’t have a content marketing strategy in place is down to the time it takes to create and publish content. If you are struggling to find time to create high-quality content, consider outsourcing this part of your business to an SEO specialist.  

Data Analytics 

Data analytics allow you to track customer behavior on the website and on your e-commerce store, then make adjustments to align more closely with what they require. User experience is an important metric for search engines and customers, so it pays to focus on your analytics. 

Data analytics can be carried out with Google Analytics or third-party software. It’s designed to give you an overview of how customers are interacting with your business, such as the number of users, session stats, geolocation, and browser data. Some software has different options.  

Product Focus 

Focusing on the product makes a difference in how the product is manufactured and delivered; it also makes a difference in how you market the product online and how users interact with it. Typically, there are two types of products you can use, wholesale labels and private labels. 

Wholesale labels are products that come directly from the manufacturer and are branded by them; private labels are bought from the manufacturer but sold under a different brand name - usually the companies. Find out more about Amazon FBA Wholesale vs. Private Label. 

Social Media 

If you want to increase your e-commerce sales this winter, then make sure you have a suitable social media strategy in place. Social media is a powerful marketing tool for online businesses that can engage new customers and drive traffic to your online store just in time for Christmas. 

When it comes to social media marketing, you need to understand your channels and customers. Every social media channel has a different focus and therefore requires different content, but this can be arranged using third-party social media apps to create and schedule.   

Customer Focus 

Growing a business is about acquiring new customers, but it’s also about retaining existing ones. Ask most business experts, and they will tell you that retaining customers is just as important as acquiring new clients, so you need to focus on quality in all of your channels. 

Quality customer service involves friendly communication, efficient services, and availability. In order to improve customer service, some companies are turning to technology and automated responses. These technologies can be useful but need to be combined with real service agents.