by Lina Martinez

Pixabay - CC0 License

Building a website is an effective way to attract new customers to your business, as well as keep in touch with existing ones. However, a website that is missing key elements will cause more harm than good. A website should act as a 24/7 storefront, allowing you to convey your brand, generate leads, answer customer queries, and more. Without the essential elements, all your website will do is frustrate customers. With that in mind, here are six elements you need. 

1. About Us Page

When a customer stumbles upon your website, they should learn who you are right away. Expecting people to research the business is an effective way to put them off. Make it clear on the first page what your company does by displaying a name, products, and any relevant information. You should also include links to the About Us page that explains this even further.

2. Company Contact Details

While there are many reasons to visit a website, many customers do so to get in touch with that company. Making this difficult for site visitors, by hiding your contact details, for example, can frustrate those visitors, as well as rouse suspicion. Because of this, you must display that information. The contact details should be present on every page, especially the About Us page. 

3. Mobile-Friendly Design

Even the best website will be proven not to be if it doesn’t accommodate mobile users. Although many people still browse the internet using desktops and laptops, mobile devices are much more popular. For this reason, you should work with experts, like Midwest Data Center, to create a site that will load quickly and clearly on every device. Not doing this can alienate customers. 

4. Past Customer Reviews

Customers don’t trust businesses easily, especially online ventures. That is why you must have validation from past customers. By devoting a section of your websites to customer reviews and testimonials, you give prospects an opportunity to see what other customers have to say. If you’re struggling to get reviews, then offer a reward, such as a discount code, as an incentive. 

5. High-Quality Content

There is no shortage of content to be found online. After all, posting blog content on a website has many benefits, such as improved SEO. This content will also give customers a reason to return to your website, increasing the likelihood of them making a purchase. However, the content you post must be interesting, useful, and high quality, or it won’t have the desired result. 

6. Social Media Links

When a person shares your content online, it increases your exposure. This means that more people have the chance to see your posts and visit your website. To make it easier for visitors to share your content, you must display social media sharing buttons. Make sure you also have links to your social media pages so that customers can follow you on those platforms too. 

A website is a must for any business, so make yours effective by following the advice above.